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Marketing Analytics Salary in the United States

How much does a Marketing Analytics make in the United States?

As of September 01, 2026, the average salary for a Marketing Analytics in the United States is $68,581 per year, which breaks down to an hourly rate of $33.

However, a Marketing Analytics's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $85,164
  • Majority Range (25th-75th percentile): $63,657 to $77,261
  • Entry-Level (10th percentile): $59,174
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Analytics Salaries

A Marketing Analytics's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Analytics Salaries?

Experience is a primary driver of a Marketing Analytics's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $51,798
  • Early Career (1-2 years): $68,923
  • Mid-Level (2-4 years): $86,551
  • Senior-Level (5-8 years): $105,794
  • Expert (over 8 years): $154,632
Levels Salary
Marketing... Level Marketing Analytics$51,798
Marketing... Level Marketing Analytics$68,923
Marketing... Level Marketing Analytics$86,551
Marketing... Level Marketing Analytics$105,794
Marketing... Level Marketing Analytics$154,632
View as Graph

How Do Marketing Analytics Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Analytics. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $75,933.
  • California: $75,645.
  • Massachusetts: $74,636.

Top Paying Cities for Marketing Analytics

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $86,501
  • San Francisco: $85,554
  • Oakland: $83,751

What Skills Can Increase a Marketing Analytics's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 12.98% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • Salesforce (Mentioned in 1.76% Job Postings): Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.
  • Marketing Operations (Mentioned in 1.36% Job Postings): Designing, executing, and optimizing systems, tools, and processes to ensure the smooth and efficient operations of marketing activities.
Skills Demand Percentage
Analysis 12.98%
Salesforce 1.76%
Marketing Operations 1.36%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Analytics's salary.

  • Consulting: Can increase your salary by up to 5%.
  • Marketing Analytics: Can increase your salary by up to 5%.
  • Marketing Operations: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Consulting $72,010
5%
Marketing Analytics $72,010
5%
Marketing Operations $71,324
4%
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Marketing Analytics Salary by Industry: Top Paying Sectors

For Marketing Analytics roles, the industry you choose can affect earning potential by as much as 10% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 5% above the average. In contrast, Marketing Analytics positions in Transportation or Telecom typically offer lower base pay, as these industries often view Marketing Analytics as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Analytics

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$72,010$35.05%
Biotechnology$72,010$35.05%
Business Services$72,010$35.05%
Chemicals$72,010$35.05%
Construction$72,010$35.05%

Marketing Analytics Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Analytics's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$63,657
Average $68,581/year
$77,261
$5,305
Average $5,715/month
$6,438
$1,224
Average $1,319/week
$1,486
$31
Average $33/hour
$37
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $77,261 $6,438 $1,486 $37
Average $68,581 $5,715 $1,319 $33
25th Percentile $63,657 $5,305 $1,224 $31

Most common benefits for Marketing Analytics

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Analytics

Here are companies hiring for Marketing Analytics and their salaries, click below for more details.

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FAQ about Marketing Analytics

1. What industry pays the highest salary for Marketing Analytics?

The Aerospace & Defense industry offers the highest average compensation for Marketing Analytics roles, with salaries approximately 5% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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