Marketing Data Analytics Senior Manager Salary in the United States

FAQ about Marketing Data Analytics Senior Manager

1. Where can a Marketing Data Analytics Senior Manager earn the most?

A Marketing Data Analytics Senior Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Data Analytics Senior Manager earns the most in San Jose, CA, where the annual salary of a Marketing Data Analytics Senior Manager is $192,278.

2. What is the highest pay for Marketing Data Analytics Senior Manager?

The highest pay for Marketing Data Analytics Senior Manager is $182,174.

3. What is the lowest pay for Marketing Data Analytics Senior Manager?

The lowest pay for Marketing Data Analytics Senior Manager is $123,612.

4. What are the responsibilities of Marketing Data Analytics Senior Manager?

Manages the data analysis and statistical modeling of marketing data to support strategic decision-making and drive business objectives. Researches and promotes data mining architectures and methodologies to collect, clean, and analyze large datasets. Reviews and utilizes statistical modeling and advanced analytics to evaluate consumer behavior, identify target customer segments, and develop campaign insights. Manages data governance functions to ensure collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.