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General Manager/Assistant Manager Salary in the United States

How much does a General Manager/Assistant Manager make in the United States?

As of August 01, 2026, the average salary for a General Manager/Assistant Manager in the United States is $69,688 per year, which breaks down to an hourly rate of $34.

However, a General Manager/Assistant Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $83,408
  • Majority Range (25th-75th percentile): $62,535 to $76,869
  • Entry-Level (10th percentile): $56,024
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Paid Annually Paid Monthly Paid Semimonthly Paid Biweekly Paid Weekly Paid Hourly
View as table View as graph 25% $62,535 10% $56,024 90% $83,408 75% $76,869 $69,688 50%(Median) Didn’t find job title? Click

General Manager/Assistant Manager Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $76,869 $6,406 $1,478 $37
Average $69,688 $5,807 $1,340 $34
25th Percentile $62,535 $5,211 $1,203 $30
Check out General Manager/Assistant Manager Job Openings in the United States
General Manager

Smith Pet Care Co - Columbus, OH

General Manager

Courtyard - Columbus Airport - Columbus, OH

General Manager

Restore Hyper Wellness of Columbus - Columbus, OH

General Manager

DH Pace - Columbus, OH

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Key Factors That Influence General Manager/Assistant Manager Salaries

A General Manager/Assistant Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects General Manager/Assistant Manager Salaries?

Experience is a primary driver of a General Manager/Assistant Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $55,781
  • Early Career (1-2 years): $69,159
  • Mid-Level (2-4 years): $81,204
  • Senior-Level (5-8 years): $237,280
  • Expert (over 8 years): $293,185
Levels Salary
Assistant... Level General Manager/Assistant Manager$55,781
General M... Level General Manager/Assistant Manager$69,159
Branch Ma... Level General Manager/Assistant Manager$81,204
Regional ... Level General Manager/Assistant Manager$237,280
VP of Bra... Level General Manager/Assistant Manager$293,185
$55,781 0 yr
$69,159 < 2 yrs
$81,204 2-4 yrs
$237,280 5-8 yrs
$293,185 > 8 yrs
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What Am I Worth?

How Do General Manager/Assistant Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract General Manager/Assistant Managers. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $77,158.
  • California: $76,865.
  • Massachusetts: $75,841.

Top Paying Cities for General Manager/Assistant Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $87,897
  • San Francisco: $86,934
  • Oakland: $85,102

What Skills Can Increase a General Manager/Assistant Manager's Salary?

Demanded Skills for the Role:

  • Leadership (Mentioned in 12.5% Job Postings): Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  • Customer Relationship (Mentioned in 1.59% Job Postings): Customer relations is the company-wide process of nurturing positive relationships with your customers . It helps you connect with your customers on a much more personal level and create a sense of mutual understanding with them.
  • Credit Reports (Mentioned in 1.15% Job Postings): Credit report is a statement that has information about your credit activity and current credit situation such as loan paying history and the status of your credit accounts. It allows to check for any delinquency in past and present credit accounts.
See More Skills
Skills Demand Percentage
Leadership 12.5%
Customer Relationship 1.59%
Credit Reports 1.15%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a General Manager/Assistant Manager's salary.
  • Customer Sales: Can increase your salary by up to 8%.
  • Presentation: Can increase your salary by up to 6%.
  • Customer Relationship: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Customer Sales
 $75,263
8%
Presentation
 $73,869
6%
Customer Relationship
 $73,869
6%
Interviewing
 $73,172
5%
Problem Solving
 $72,475
4%
Coordination
 $71,778
3%
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General Manager/Assistant Manager Salary by Industry: Top Paying Sectors

For General Manager/Assistant Manager roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Edu., Gov't. & Nonprofit sectors offer the strongest compensation, at 50% above the average. In contrast, General Manager/Assistant Manager positions in Retail & Wholesale or Business Services typically offer lower base pay, as these industries often view General Manager/Assistant Manager as a support function rather than a direct revenue driver.

The top paying industries for a General Manager/Assistant Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$104,531$50.050%
Edu., Gov't. & Nonprofit$83,625$40.020%

How Education impacts a General Manager/Assistant Manager's Salary?

Your level of education can impact your salary potential. While many General Manager/Assistant Managers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a General Manager/Assistant Manager with a Associate's Degree is between $61,569 and $65,765).

General Manager/Assistant Manager Salaries by Degree Level

Typical Education for General Manager/Assistant Manager
Degree Level % of user with this level of education
No Diploma 0.6%
High School 24.8%
Associates 13.0%
Bachelors 50.2%
Masters 11.0%
Doctorate 0.4%
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General Manager/Assistant Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a General Manager/Assistant Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on August 01, 2026
$62,535
Average $69,688/year
$76,869
$5,211
Average $5,807/month
$6,406
$1,203
Average $1,340/week
$1,478
$30
Average $34/hour
$37
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $76,869 $6,406 $1,478 $37
Average $69,688 $5,807 $1,340 $34
25th Percentile $62,535 $5,211 $1,203 $30

Salaries of jobs related to General Manager/Assistant Manager

Salary Trends for General Manager/Assistant Manager

Salaries for a General Manager/Assistant Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $67,360 in 2023 to around $66,984 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of General Manager/Assistant Manager salary trends, .

Average Annual Salary of General Manager/Assistant Manager Over Time

2022
$???
2023
$67,360
2024
$67,835
2025
$66,984
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $67,360
2024 $67,835
2025 $66,984
2026
View More
2027
View More

Most common benefits for General Manager/Assistant Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for General Manager/Assistant Manager

Here are companies hiring for General Manager/Assistant Manager and their salaries, click below for more details.

Find Your Next General Manager/Assistant Manager Job

Ready to take the next step in your career? Browse thousands of current General Manager/Assistant Manager job openings on our job board. Use the search bar below to find your perfect match.

United States

  • CREST ENTERTAINMENT LLC

    Columbus, OH

    General Manager

    CREST ENTERTAINMENT LLC | Columbus, OH

    Job Description. Job Description. We are seeking a highly experienced and strategic General Manager to oversee a multi-concept hospitality business that in... more

    6 Days Ago

  • Dunkin

    Columbus, OH

    General Manager

    Dunkin | Columbus, OH

    If you want to be your best come work with the best: Winner of the 2024 Franchisee of the Year for Dunkin'.We are a people-driven company, and we are looki... more

    7 Days Ago

  • Donatos Pizza

    Columbus, OH

    General Manager

    Donatos Pizza | Columbus, OH

    Every Piece is Important, and That Includes YOU. Position Summary - A Day in the LifeThe General Manager (GM) is responsible for People Development, Operat... more

    7 Days Ago

  • Bob Evans Restaurants

    Columbus, OH

    GENERAL MANAGER

    Bob Evans Restaurants | Columbus, OH

    General Manager. Pay up to $70,000 per year depending on experience and geographic location / local market demand. Early Close / No Late Nights. Great Work... more

    8 Days Ago

  • Playa Bowls

    Columbus, OH

    General Manager

    Playa Bowls | Columbus, OH

    Job Description. Job Description. ABOUT THE COMPANY. Playa Bowls is New Jersey's Original Acai Shop, founded in 2014, and our mission is to bring superfrui... more

    8 Days Ago

  • Twin Peaks

    Columbus, OH

    GENERAL MANAGER

    Twin Peaks | Columbus, OH

    Twin Peaks - 1611 Polaris Parkway - Responsibilities: Direct the work of store employees to deliver best-in-class service, hospitality, food and beverage. ... more

    8 Days Ago

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FAQ about General Manager/Assistant Manager

1. What industry pays the highest salary for General Manager/Assistant Manager?

The Financial Services industry offers the highest average compensation for General Manager/Assistant Manager roles, with salaries approximately 50% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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