Show Director made a median salary around $140,095 in March, 2025.
The best-paid 25 percent made $161,061 probably that year, while the lowest-paid 25 percent made around $124,842.
Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession.
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The states and districts that pay Show Director the highest salary are District of Columbia (around $179,020)
, California (around $177,411), New Jersey (around $176,285), Alaska (around $175,159), and Massachusetts (around $174,999).
Develops and directs the overall strategic planning, budget, and execution of trade shows and exhibitions. Collaborates with stakeholders, sales, and marketing to develop the business objectives, concepts, deliverables, and timelines of a show. Devises innovative solutions to enhance the impact of an event. Ensures detailed planning and execution of show and evaluates show outcomes based on established metrics for quality and attendance. Typically requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
The Trade Show and Exhibition Director manages trade shows, public exhibitions, or exhibitions sponsored by associations or professional societies. Responsible for the overall production of expositions. Being a Trade Show and Exhibition Director analyzes existing goals and programs and recommends improvements. Leads a team to negotiate contracts with the city, the facility management, labor unions, and companies that will provide the services required by the exhibitors. In addition, Trade Show and Exhibition Director requires a bachelor's degree in area of specialty. Typically reports to top management. The Trade Show and Exhibition Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Trade Show and Exhibition Director typically requires 5+ years of managerial experience.