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SMB Marketing Manager Salary in the United States

How much does a SMB Marketing Manager make in the United States?

As of August 01, 2026, the average salary for a SMB Marketing Manager in the United States is $122,836 per year, which breaks down to an hourly rate of $59.

However, a SMB Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $144,298
  • Majority Range (25th-75th percentile): $111,282 to $134,070
  • Entry-Level (10th percentile): $100,763
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Paid Annually Paid Monthly Paid Semimonthly Paid Biweekly Paid Weekly Paid Hourly
View as table View as graph 25% $111,282 10% $100,763 90% $144,298 75% $134,070 $122,836 50%(Median) Didn’t find job title? Click

SMB Marketing Manager Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $134,070 $11,173 $2,578 $64
Average $122,836 $10,236 $2,362 $59
25th Percentile $111,282 $9,274 $2,140 $54
Check out SMB Marketing Manager Job Openings in the United States
Marketing Manager

OPOC.us - Columbus, OH

Marketing Manager

CUC AMERICA INC - Columbus, OH

Marketing Manager

Design Group Inc - Columbus, OH

Marketing Manager

TT electronics - Columbus, OH

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Key Factors That Influence SMB Marketing Manager Salaries

A SMB Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects SMB Marketing Manager Salaries?

Experience is a primary driver of a SMB Marketing Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $69,657
  • Early Career (1-2 years): $105,824
  • Mid-Level (2-4 years): $122,010
  • Senior-Level (5-8 years): $158,861
  • Expert (over 8 years): $195,386
Levels Salary
Marketing... Level SMB Marketing Manager$69,657
Marketing... Level SMB Marketing Manager$105,824
SMB Marke... Level SMB Marketing Manager$122,010
Marketing... Level SMB Marketing Manager$158,861
Marketing... Level SMB Marketing Manager$195,386
$69,657 0 yr
$105,824 < 2 yrs
$122,010 2-4 yrs
$158,861 5-8 yrs
$195,386 > 8 yrs
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What Am I Worth?

How Do SMB Marketing Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract SMB Marketing Managers. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $136,004.
  • California: $135,488.
  • Massachusetts: $133,682.

Top Paying Cities for SMB Marketing Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $154,933
  • San Francisco: $153,237
  • Oakland: $150,007

What Skills Can Increase a SMB Marketing Manager's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 4.96% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Email Marketing (Mentioned in 2.48% Job Postings): Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
  • CRM (Mentioned in 1.73% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
See More Skills
Skills Demand Percentage
Initiative 4.96%
Email Marketing 2.48%
CRM 1.73%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a SMB Marketing Manager's salary.
  • Product Management: Can increase your salary by up to 6%.
  • Partnering: Can increase your salary by up to 6%.
  • Product Marketing: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Product Management
 $130,206
6%
Partnering
 $130,206
6%
Product Marketing
 $130,206
6%
Innovation
 $128,978
5%
Insight
 $127,749
4%
Go To Market
 $127,749
4%
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SMB Marketing Manager Salary by Industry: Top Paying Sectors

For SMB Marketing Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, SMB Marketing Manager positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view SMB Marketing Manager as a support function rather than a direct revenue driver.

The top paying industries for a SMB Marketing Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$147,403$71.020%
Energy & Utilities$141,261$68.015%
Financial Services$141,261$68.015%
Internet$141,261$68.015%
Software & Networking$141,261$68.015%

How Education impacts a SMB Marketing Manager's Salary?

Your level of education can impact your salary potential. While many SMB Marketing Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a SMB Marketing Manager with a Bachelor's Degree is between $115,861 and $124,571).

SMB Marketing Manager Salaries by Degree Level

Typical Education for SMB Marketing Manager
Degree Level % of user with this level of education
No Diploma 0.3%
High School 2.9%
Associates 3.1%
Bachelors 55.6%
Masters 37.5%
Doctorate 0.7%
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SMB Marketing Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a SMB Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on August 01, 2026
$111,282
Average $122,836/year
$134,070
$9,274
Average $10,236/month
$11,173
$2,140
Average $2,362/week
$2,578
$54
Average $59/hour
$64
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $134,070 $11,173 $2,578 $64
Average $122,836 $10,236 $2,362 $59
25th Percentile $111,282 $9,274 $2,140 $54

Salaries of jobs related to SMB Marketing Manager

Salary Trends for SMB Marketing Manager

Salaries for a SMB Marketing Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $115,581 in 2023 to around $114,672 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of SMB Marketing Manager salary trends, .

Average Annual Salary of SMB Marketing Manager Over Time

2022
$???
2023
$115,581
2024
$115,704
2025
$114,672
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $115,581
2024 $115,704
2025 $114,672
2026
View More
2027
View More

Most common benefits for SMB Marketing Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for SMB Marketing Manager

Here are companies hiring for SMB Marketing Manager and their salaries, click below for more details.

Find Your Next SMB Marketing Manager Job

Ready to take the next step in your career? Browse thousands of current SMB Marketing Manager job openings on our job board. Use the search bar below to find your perfect match.

United States

  • Verizon

    Columbus, OH

    Account Manager SMB

    Verizon | Columbus, OH

    Join Verizon. You want more out of a career. A place to share your ideas freely even if they're daring or different. Where the true you can learn, grow, an... more

    4 Days Ago

  • AssetWatch, Inc.

    Columbus, OH

    Strategic Marketing Programs Manager

    AssetWatch, Inc. | Columbus, OH

    Job Description. Job Description. AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition... more

    3 Days Ago

  • Holistic Industries

    Columbus, OH

    Retail Marketing Manager

    Holistic Industries | Columbus, OH

    Job Description. Job Description. Role: Retail Marketing Manager. Location: Remote based out of Ohio. The Retail Marketing Manager supports Liberty's retai... more

    3 Days Ago

  • One Hospitality

    Columbus, OH

    Standard Complex Marketing Manager

    One Hospitality | Columbus, OH

    Job Description. Job Description. About Us. One Hospitality is a diverse and fast growing hospitality group in Columbus Ohio, looking to add a Marketing Ma... more

    4 Days Ago

  • AVI Foodsystems

    Columbus, OH

    Regional Marketing Manager

    AVI Foodsystems | Columbus, OH

    Job Description. Job Description. The. Regional Marketing Manager. is responsible for developing and executing strategic marketing initiatives across a def... more

    7 Days Ago

  • wholeheartedlifestyle

    Columbus, OH

    Product Marketing Manager

    wholeheartedlifestyle | Columbus, OH

    You're seeking a role to transition into in which you can leverage Your excellent interpersonal and communication skills. Is your goal to have work-life ba... more

    3 Days Ago

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FAQ about SMB Marketing Manager

1. What industry pays the highest salary for SMB Marketing Manager?

The Pharmaceuticals industry offers the highest average compensation for SMB Marketing Manager roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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