VP Consumer and Brand Health Salary in Durham, NC

VP of Consumer Insights - Average Salary $238,160

The VP of Consumer Insights establishes processes using data science tools and methodologies to synthesize information from different quantitative and qualitative data sources. Develops strategies and tactics and leads overall customer/consumer insights projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Being a VP of Consumer Insights analyzes marketing program results to interpret the effectiveness of tactics. Leads the creation and deployment of customer insights research methods, including focus groups, interviews, and surveys that yield data required for developing insights. In addition, VP of Consumer Insights builds and develops team technical skills and capability to translate research findings into actionable strategic insights. Requires a bachelor's degree. Typically reports to top management. The VP of Consumer Insights manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Working as a VP of Consumer Insights typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.

VP of Product/Brand Management - Average Salary $251,566

VP of Product/Brand Management leads, plans, and directs all aspects of the product lifecycle to ensure profitability and increase brand presence and awareness. Oversees the implementation of operating procedures to drive successful product or brand campaigns and leads process improvements as needed. Being a VP of Product/Brand Management ensures product and brand practices and initiatives align with greater organizational strategy and direction. Responsible for overseeing the management of the strategic product roadmap, product development, product launch, and product marketing to gain maximum benefit from each product. Additionally, VP of Product/Brand Management collaborates with various departments to ensure the product vision is understood and implemented effectively. Requires a bachelor's degree. Typically reports to top management. The VP of Product/Brand Management manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of Product/Brand Management typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.

Vp Brand Marketing - Average Salary $282,905

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VP of Consumer Insights and Analysis - Average Salary $238,190

The VP of Consumer Insights and Analysis establishes processes using data science tools and methodologies to synthesize information from different quantitative and qualitative data sources. Develops strategies and tactics and leads overall customer/consumer insights projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Being a VP of Consumer Insights and Analysis analyzes marketing program results to interpret the effectiveness of tactics. Leads the creation and deployment of customer insights research methods, including focus groups, interviews, and surveys that yield data required for developing insights. In addition, VP of Consumer Insights and Analysis builds and develops team technical skills and capability to translate research findings into actionable strategic insights. Requires a bachelor's degree. Typically reports to top management. The VP of Consumer Insights and Analysis manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Working as a VP of Consumer Insights and Analysis typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.

VP of New Product /Brand - Average Salary $233,183

The VP of New Product /Brand oversees the implementation of category management to achieve company's strategies and financial goals. Plans and directs all aspects of an organization's category management department. Being a VP of New Product /Brand reviews metrics and KPIs to monitor category performance and identifies areas for improvement. Responsible for defining processes, establishing best practices, and driving initiatives to optimize category performance. In addition, VP of New Product /Brand requires a bachelor's degree. Typically reports to top management. The VP of New Product /Brand manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Working as a VP of New Product /Brand typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.