Demand Generation Associate Salary in the United States
How much does a Demand Generation Associate make in the United States?
As of September 01, 2026, the average salary for a Demand Generation Associate in the United States is $49,816 per year, which breaks down to an hourly rate of $24.
However, a Demand Generation Associate's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $75,701
Majority Range (25th-75th percentile): $48,666 to $63,365
Entry-Level (10th percentile): $47,618
10%$47,618
50% (Median)$49,816
90%$75,701
Demand Generation Associate Salaries by Percentile
Key Factors That Influence Demand Generation Associate Salaries
A Demand Generation Associate's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how geographic location
and company size
can directly affect your earning potential.
How Do Demand Generation Associate Salaries Vary from State to State?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Demand Generation Associates. For example, consider the average annual salaries in these key locations:
District of Columbia: $55,156.
California: $54,947.
Massachusetts: $54,215.
District of Columbia$55,156
California$54,947
Massachusetts$54,215
Washington$54,015
New Jersey$53,996
Alaska$53,926
Connecticut$53,238
New York$52,959
Hawaii$52,068
Rhode Island$51,649
Maryland$51,365
Minnesota$50,977
Colorado$50,827
Illinois$50,777
Oregon$50,588
Delaware$50,449
New Hampshire$50,361
Virginia$50,165
Pennsylvania$49,592
Nevada$49,303
North Dakota$49,208
Michigan$49,059
Wisconsin$49,004
Vermont$48,894
Texas$48,591
Maine$48,571
Arizona$48,541
Ohio$48,506
Georgia$48,048
Indiana$47,818
Wyoming$47,774
Utah$47,704
Iowa$47,674
Kansas$47,435
Louisiana$47,365
North Carolina$47,340
Missouri$47,330
Florida$47,136
Montana$47,031
Nebraska$46,932
Kentucky$46,877
South Carolina$46,678
Tennessee$46,553
Idaho$46,503
New Mexico$46,140
Oklahoma$46,060
Alabama$45,766
South Dakota$45,273
Arkansas$45,004
West Virginia$44,859
Mississippi$44,426
Top Paying Cities for Demand Generation Associates
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $62,833
San Francisco: $62,145
Oakland: $60,835
San Jose, CA$62,833
San Francisco, CA$62,145
Oakland, CA$60,835
New York, NY$57,358
Paramus, NJ$56,660
Queens Village, NY$56,658
Passaic, NJ$56,610
Bergenfield, NJ$56,606
Stamford, CT$56,496
Huntington, NY$56,476
Newark, NJ$56,108
Bridgeport, CT$56,003
Vallejo, CA$55,904
New Brunswick, NJ$55,884
Petaluma, CA$55,854
Middlesex, NJ$55,759
Somerset, NJ$55,724
Santa Cruz, CA$55,659
Boston, MA$55,356
Monterey, CA$55,181
Seattle, WA$55,067
Santa Rosa, CA$55,057
Los Angeles, CA$55,042
Juneau, AK$54,912
Washington, DC$54,857
Orange, CA$54,680
Santa Ana, CA$54,549
Long Beach, CA$54,499
Anaheim, CA$54,489
Anchorage, AK$54,464
Santa Maria, CA$54,314
Everett, WA$54,304
Danbury, CT$54,129
Bremerton, WA$54,060
Tacoma, WA$53,881
New Suffolk, NY$53,880
Sacramento, CA$53,866
Santa Barbara, CA$53,811
Trenton, NJ$53,756
San Diego, CA$53,756
Brockton, MA$53,702
Fairbanks, AK$53,580
Lompoc, CA$53,453
Lowell, MA$53,412
Ventura, CA$53,403
Nashua, NH$53,393
Stockton, CA$53,388
Modesto, CA$53,024
Poughkeepsie, NY$52,915
Olympia, WA$52,820
Kennewick, WA$52,820
New Haven, CT$52,800
Lawrence, MA$52,621
Hartford, CT$52,571
Riverside, CA$52,561
New Bedford, MA$52,511
Richland, WA$52,511
Bakersfield, CA$52,441
San Bernardino, CA$52,421
New Britain, CT$52,416
Atlantic City, NJ$52,416
New London, CT$52,396
Norwich, CT$52,382
Portsmouth, NH$52,372
Boulder, CO$52,266
Portland, OR$52,197
Worcester, MA$52,192
Minneapolis, MN$52,038
Philadelphia, PA$51,968
Honolulu, HI$51,804
Saint Paul, MN$51,780
Vineland, NJ$51,769
Providence, RI$51,624
Chicago, IL$51,480
Bellingham, WA$51,420
Springfield, MA$51,380
Baltimore, MD$51,365
Chico, CA$51,241
Pittsfield, MA$51,106
Manchester, NH$51,012
Spokane, WA$50,792
Denver, CO$50,787
Albany, NY$50,553
Troy, NY$50,533
Nassau, NY$50,480
Schenectady, NY$50,429
Wilmington, DE$50,389
Burlington, VT$50,319
Salem, OR$50,299
Portland, ME$50,145
Yakima, WA$50,095
Rochester, MN$49,941
Reno, NV$49,916
Fresno, CA$49,916
Milwaukee, WI$49,871
Detroit, MI$49,821
Ann Arbor, MI$49,813
Allentown, PA$49,806
Colorado Springs, CO$49,721
Syracuse, NY$49,696
Carson City, NV$49,696
Houston, TX$49,627
Eugene, OR$49,602
Gary, IN$49,542
Springfield, OR$49,502
Bismarck, ND$49,492
Galveston, TX$49,457
Medford, OR$49,383
Fort Collins, CO$49,363
Concord, NH$49,338
Austin, TX$49,323
Mesa, AZ$49,218
Reading, PA$49,213
Phoenix, AZ$49,208
Dallas, TX$49,193
Saint Cloud, MN$49,145
Madison, WI$49,079
Utica, NY$48,944
Rochester, NY$48,865
Des Moines, IA$48,860
Raleigh, NC$48,855
Atlanta, GA$48,780
Battle Creek, MI$48,765
Salt Lake City, UT$48,750
Lancaster, PA$48,675
Harrisburg, PA$48,605
Kansas City, MO$48,556
Champaign, IL$48,546
Kansas City, KS$48,546
Fort Worth, TX$48,541
Columbus, OH$48,532
Boca Raton, FL$48,521
Pittsburgh, PA$48,501
Richmond, VA$48,481
Indianapolis, IN$48,471
Cleveland, OH$48,466
Las Vegas, NV$48,406
Cincinnati, OH$48,406
Petersburg, VA$48,331
Huntsville, AL$48,257
Lansing, MI$48,223
Lebanon, PA$48,217
Pueblo, CO$48,212
Appleton, WI$48,197
Buffalo, NY$48,177
Dayton, OH$48,162
Racine, WI$48,152
Charlotte, NC$48,147
Saint Louis, MO$48,132
York, PA$48,102
Elkhart, IN$48,102
Gastonia, NC$48,093
Billings, MT$48,081
Beaumont, TX$48,067
Lorain, OH$48,057
Benton Harbor, MI$48,048
Toledo, OH$48,038
Binghamton, NY$48,013
Rock Hill, SC$48,008
Rockford, IL$47,983
Springfield, IL$47,963
Elyria, OH$47,958
Fargo, ND$47,958
Flagstaff, AZ$47,923
Fort Lauderdale, FL$47,893
Duluth, MN$47,863
Miami, FL$47,863
Cheyenne, WY$47,828
Grand Forks, ND$47,828
Bangor, ME$47,719
Cedar Rapids, IA$47,664
Durham, NC$47,643
Louisville, KY$47,639
Grand Rapids, MI$47,629
Hialeah, FL$47,624
Casper, WY$47,554
Scranton, PA$47,495
New Orleans, LA$47,480
Virginia Beach, VA$47,475
Akron, OH$47,450
Peoria, IL$47,385
Sarasota, FL$47,375
Nashville, TN$47,340
Omaha, NE$47,340
Green Bay, WI$47,340
Baton Rouge, LA$47,315
Charleston, SC$47,305
Jamestown, NY$47,280
Davenport, IA$47,280
Tucson, AZ$47,255
Saint Petersburg, FL$47,226
Tampa, FL$47,216
Evansville, IN$47,186
Port Arthur, TX$47,186
Bradenton, FL$47,166
Santa Fe, NM$47,076
Orlando, FL$46,986
Clearwater, FL$46,972
Canton, OH$46,867
La Crosse, WI$46,867
Albuquerque, NM$46,837
Newport News, VA$46,832
High Point, NC$46,817
Ogden, UT$46,797
Corpus Christi, TX$46,757
Norfolk, VA$46,727
Laramie, WY$46,727
Rock Island, IL$46,698
Saginaw, MI$46,688
Jacksonville, FL$46,683
Salisbury, NC$46,673
Boise, ID$46,663
Moline, IL$46,638
Fort Myers, FL$46,623
Memphis, TN$46,613
Tulsa, OK$46,588
Waterloo, IA$46,558
Spartanburg, SC$46,508
Lincoln, NE$46,483
Fort Wayne, IN$46,473
Provo, UT$46,468
Cedar Falls, IA$46,409
San Antonio, TX$46,389
Greensboro, NC$46,369
South Bend, IN$46,364
Savannah, GA$46,309
Muskegon, MI$46,289
Birmingham, AL$46,284
Winston Salem, NC$46,260
Lake Charles, LA$46,140
Anderson, IN$46,130
Lexington, KY$46,115
Augusta, GA$46,100
Greenville, SC$46,100
Lima, OH$46,060
Wichita, KS$46,055
Tuscaloosa, AL$46,055
Columbia, SC$46,010
Springfield, OH$46,000
Asheville, NC$45,920
Bloomington, IN$45,886
Knoxville, TN$45,706
Shreveport, LA$45,701
Wilmington, NC$45,636
Roanoke, VA$45,636
Topeka, KS$45,547
Frankfort, KY$45,541
Oklahoma City, OK$45,507
Chillicothe, OH$45,487
Longview, TX$45,482
Melbourne, FL$45,477
Sioux Falls, SD$45,397
Mobile, AL$45,392
Terre Haute, IN$45,372
Altoona, PA$45,343
Amarillo, TX$45,308
Killeen, TX$45,293
Fayetteville, AR$45,253
Chattanooga, TN$45,238
Sioux City, IA$45,193
Idaho Falls, ID$45,183
Lynchburg, VA$45,143
Gainesville, FL$45,078
Portsmouth, OH$45,054
Little Rock, AR$45,044
Lafayette, LA$45,024
Youngstown, OH$45,024
Daytona Beach, FL$44,994
Clarksville, TN$44,989
Pensacola, FL$44,984
Temple, TX$44,980
Hopkinsville, KY$44,834
Erie, PA$44,824
Florence, SC$44,805
Charleston, WV$44,725
Great Falls, MT$44,700
Macon, GA$44,630
Tallahassee, FL$44,625
Fayetteville, NC$44,615
Waco, TX$44,605
Helena, MT$44,570
Pine Bluff, AR$44,551
Vincennes, IN$44,491
Lubbock, TX$44,471
Alamogordo, NM$44,441
Twin Falls, ID$44,396
Rapid City, SD$44,381
Jackson, MS$44,291
Huntington, WV$44,288
Greenville, MS$44,286
Parkersburg, WV$44,236
Montgomery, AL$44,227
Wichita Falls, TX$44,177
Springfield, MO$44,177
Biloxi, MS$44,152
Monroe, LA$44,102
Johnstown, PA$44,067
Sumter, SC$44,047
Columbus, GA$44,042
Pascagoula, MS$43,948
Abilene, TX$43,948
Kingsport, TN$43,818
Albany, GA$43,818
Gulfport, MS$43,803
Alexandria, LA$43,639
Fort Smith, AR$43,514
El Paso, TX$43,380
Las Cruces, NM$43,156
Harlingen, TX$43,029
Pocatello, ID$43,021
Florence, AL$42,956
Brownsville, TX$42,946
Mcallen, TX$42,842
Dothan, AL$42,772
Columbus, MS$42,476
Altus, OK$42,244
Lawton, OK$42,149
Pierre, SD$41,970
What Skills Can Increase a Demand Generation Associate's Salary?
Demanded Skills for the Role:
Time Management (Mentioned in 7.96% Job Postings): Managing and setting priorities, goals, and timetables to boost productivity and efficiency in completing tasks.
Administrative Support (Mentioned in 2.89% Job Postings): Administrative support means technical assistance, studies, surveys, or securing volunteers to assist the department in fulfilling its administrative responsibilities.
Zillow (Mentioned in 1% Job Postings): Zillow and its affiliates offer customers an on-demand experience for selling, buying, renting and financing with transparency and nearly seamless end-to-end service.
Understanding how a Demand Generation Associate's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Hourly
Monthly
Weekly
Yearly
Table View
Last Updated on September 01, 2026
$48,666
Average$49,816/year
$63,365
$4,055
Average$4,151/month
$5,280
$936
Average$958/week
$1,219
$23
Average$24/hour
$30
Annual Salary
Monthly Pay
Weekly Pay
Hourly Wage
75th Percentile
$63,365
$5,280
$1,219
$30
Average
$49,816
$4,151
$958
$24
25th Percentile
$48,666
$4,055
$936
$23
Salaries of Jobs related to Demand Generation Associate
Director of Demand Generation$167,651
Head Of Demand Generation$154,778
Demand Generation Manager$151,905
Demand Generation Director$147,553
Demand Generation Marketing Manager$123,451
Demand Generation Marketing$117,728
Senior Demand Generation Manager$109,090
Demand Generation Executive$93,304
Demand Generation Specialist$79,521
Associate Demand Planner$73,253
Demand Generation Representative$62,268
Most common benefits for Demand Generation Associate
Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)
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Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
