As of May 01, 2026, the average annual salary for Demand Generation Manager in the US is $151,949, equivalent to $73 per hour, $2,922 weekly, or $12,662 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for Demand Generation Manager in cities like San Jose, Santa Clara, and San Francisco.

Annually Salaries for Demand Generation Manager in the US vary widely, spanning from $129,484 to $181,252. Most professionals fall between the 25th percentile ($140,190) and 75th percentile ($167,287), while top earners (90th percentile) make $181,252 per year. This $27,097 pay gap underscores opportunities for salary growth through certifications, specialized skills like Presentation or Microsoft Office, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, District of Columbia Demand Generation Manager often earn 10.7% above national averages due to demand from Fortune 90 companies and industry startups. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
Demand Generation Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Demand Generation Manager Salary $129,484 US May 01, 2026
25th Percentile Demand Generation Manager Salary $140,190 US May 01, 2026
50th Percentile Demand Generation Manager Salary $151,949 US May 01, 2026
75th Percentile Demand Generation Manager Salary $167,287 US May 01, 2026
90th Percentile Demand Generation Manager Salary $181,252 US May 01, 2026
25% $140,190 10% $129,484 90% $181,252 75% $167,287 $151,949 50%(Median) Didn’t find job title? Click
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Demand Generation Manager

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Average Base Salary

Core compensation

 
 
 
140190
167287
151949

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
161863
220259
188895
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Demand Generation Manager in the United States. The base salary for Demand Generation Manager ranges from $140,190 to $167,287 with the average base salary of $151,949. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $161,863 to $220,259 with the average total cash compensation of $188,895.

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140190
167287

 

Skills associated with Demand Generation Manager: Demand Generation, Lead Generation, Across, Pipeline ...More

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