Provide detailed analysis and reporting on team's performance as well as accurate forecasts based on individual SDR performance and historical trends using Salesforce.
March 11, 2020
Manage and execute channel strategies for inbound and outbound channels including SEO, Search, Display, Paid Social, Email, Events, Webinars, Account-Based Marketing, Direct Mail, and Content Syndication.
May 02, 2020
Plan and execute all acquisition campaign efforts across all online and offline channels including digital marketing (SEO / SEM, display, paid social, video, sponsored content, affiliate, webinars, email and others).
June 16, 2020
Lead an effective prospecting strategy, including driving effectiveness with key platforms (Salesloft + LinkedIn), optimizing go-to-market messaging, setting daily/weekly structure, managing to key prospecting KPIs and more.
June 19, 2020
Build / execute content strategy plan that drives market awareness or aligns with outbound marketing campaigns, from developing content briefs all the way through publishing.
July 17, 2020
Drive traffic to the website, landing pages, and social media with the intent of optimising & increasing conversion rates.
July 24, 2020