Provide reporting/analysis for resource planning, campaign ROI, and best practices to the National Sales Leadership Team and IMC leadership for use in communicating with regional and national business leadership.
January 18, 2020
Build UroPH digital demand generation capabilities and drive execution to generate a robust HCP and patient marketing pipeline focusing on acquisition, development and nurturing of key targets.
March 04, 2020
Create strategy for establishing upper and mid-funnel marketing campaigns given a multitude of nuanced factors driving the 'shape' of our sales funnel (direct, indirect, project-based etc.
April 15, 2020
Drive global demand generation efforts including digital campaigns, in-person corporate events, email and online marketing, webinars and other result-focused activities to generate great sales leads.
April 17, 2020
Collaborate with product marketing and content creation teams to develop content distribution plans across marketing channels that lead to opportunity creation and pipeline acceleration (social networks, paid ads, content syndication, blog, display, web and email).
April 18, 2020
Understand industry best practices and apply to and processes, presenting recommendations as necessary for the company to remain compliant and competitive.
May 09, 2020
Track and analyze campaign impact and success through keyword research, funnel dynamics, campaign expansion and optimizations, competitive analysis, and A/B and multivariate testing.
May 22, 2020