Demand Generation Representative Salary in the United States

How much does a Demand Generation Representative make in the United States?

As of January 01, 2026, the average salary for a Demand Generation Representative in the United States is $62,260 per year, which breaks down to an hourly rate of $30.

However, a Demand Generation Representative's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $77,454
  • Majority Range (25th-75th percentile): $53,120 to $70,213
  • Entry-Level (10th percentile): $44,798
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View as table View as graph 25% $53,120 10% $44,798 90% $77,454 75% $70,213 $62,260 50%(Median) Didn’t find job title? Click

Demand Generation Representative Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $70,213 $5,851 $1,350 $34
Average $62,260 $5,188 $1,197 $30
25th Percentile $53,120 $4,427 $1,022 $26
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Key Factors That Influence Demand Generation Representative Salaries

A Demand Generation Representative's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Do Demand Generation Representative Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Demand Generation Representatives. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $68,934.
  • California: $68,673.
  • Massachusetts: $67,758.

Top Paying Cities for Demand Generation Representatives

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $78,529
  • San Francisco: $77,757
  • Oakland: $76,032

What Skills Can Increase a Demand Generation Representative's Salary?

Demanded Skills for the Role:

  • Commitment (Mentioned in 12.82% Job Postings): An agreement or pledge to do something in the future a commitment to improve conditions at the prison especially : an engagement to assume a financial obligation at a future date.
  • Spring (Mentioned in 1.97% Job Postings): Spring is the season during which the natural world revives and reinvigorates after the colder winter months. During spring, dormant plants begin to grow again, new seedlings sprout out of the ground and hibernating animals awake.
  • Safety Standards (Mentioned in 1.43% Job Postings): Safety standards are designed to ensure the safety of products, activities and processes, etc. They may be advisory or compulsory and are normally laid down by an advisory or regulatory body that may be either voluntary or statutory.
See More Skills
Skills Demand Percentage
Commitment 12.82%
Spring 1.97%
Safety Standards 1.43%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Demand Generation Representative's salary.
  • Patient Care: Can increase your salary by up to 33%.
  • Verbal Communication: Can increase your salary by up to 18%.
  • Programming: Can increase your salary by up to 15%.
Skill Salary Salary % Increase
Patient Care
 $82,806
33%
Verbal Communication
 $73,467
18%
Programming
 $71,599
15%
Safety Standards
 $67,863
9%
Analysis
 $67,241
8%
Customer Service
 $67,241
8%
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How Education impacts a Demand Generation Representative's Salary?

Your level of education can impact your salary potential. While many Demand Generation Representatives enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Demand Generation Representative with a Bachelor's Degree is between $51,200 and $59,290).

Demand Generation Representative Salaries by Degree Level

Typical Education for Demand Generation Representative
Degree Level % of user with this level of education
No Diploma 1.6%
High School 36.5%
Associates 1.6%
Bachelors 36.5%
Masters 52.4%
Doctorate 9.5%
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Demand Generation Representative Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Demand Generation Representative's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on January 01, 2026
$53,120
Average $62,260/year
$70,213
$4,427
Average $5,188/month
$5,851
$1,022
Average $1,197/week
$1,350
$26
Average $30/hour
$34
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $70,213 $5,851 $1,350 $34
Average $62,260 $5,188 $1,197 $30
25th Percentile $53,120 $4,427 $1,022 $26

Salaries of jobs related to Demand Generation Representative

Salary Trends for Demand Generation Representative

Salaries for a Demand Generation Representative can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $54,492 in 2023 to around $52,634 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Demand Generation Representative salary trends, .

Average Annual Salary of Demand Generation Representative Over Time

2022
$???
2023
$54,492
2024
$53,796
2025
$52,634
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $54,492
2024 $53,796
2025 $52,634
2026
View More
2027
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Most common benefits for Demand Generation Representative

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401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Demand Generation Representative

Here are companies hiring for Demand Generation Representative and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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