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Digital And Social Media Manager Salary in the United States

How much does a Digital And Social Media Manager make in the United States?

As of September 01, 2026, the average salary for a Digital And Social Media Manager in the United States is $114,335 per year, which breaks down to an hourly rate of $55.

However, a Digital And Social Media Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $135,713
  • Majority Range (25th-75th percentile): $100,861 to $125,525
  • Entry-Level (10th percentile): $88,594
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Digital And Social Media Manager Salaries

A Digital And Social Media Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Digital And Social Media Manager Salaries?

Experience is a primary driver of a Digital And Social Media Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $93,663
  • Early Career (1-2 years): $115,572
  • Mid-Level (2-4 years): $115,270
  • Senior-Level (5-8 years): $154,313
  • Expert (over 8 years): $175,221
Levels Salary
Social Me... Level Digital And Social Media Manager$93,663
Social Me... Level Digital And Social Media Manager$115,572
Digital A... Level Digital And Social Media Manager$115,270
Social Me... Level Digital And Social Media Manager$154,313
Social Me... Level Digital And Social Media Manager$175,221
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How Do Digital And Social Media Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital And Social Media Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $126,592.
  • California: $126,112.
  • Massachusetts: $124,431.

Top Paying Cities for Digital And Social Media Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $144,211
  • San Francisco: $142,632
  • Oakland: $139,626

What Skills Can Increase a Digital And Social Media Manager's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 4.38% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Brand Awareness (Mentioned in 3.5% Job Postings): Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.
  • Content Creation (Mentioned in 2.14% Job Postings): Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of "the material people contribute to the online world."
Skills Demand Percentage
Insight 4.38%
Brand Awareness 3.5%
Content Creation 2.14%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital And Social Media Manager's salary.

  • Innovation: Can increase your salary by up to 5%.
  • Social Marketing: Can increase your salary by up to 4%.
  • Leadership: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Innovation $120,052
5%
Social Marketing $118,908
4%
Leadership $118,908
4%
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Digital And Social Media Manager Salary by Industry: Top Paying Sectors

For Digital And Social Media Manager roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Aerospace & Defense sectors offer the strongest compensation, at 50% above the average. In contrast, Digital And Social Media Manager positions in Edu., Gov't. & Nonprofit or Transportation typically offer lower base pay, as these industries often view Digital And Social Media Manager as a support function rather than a direct revenue driver.

The top paying industry for a Digital And Social Media Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Biotechnology$171,502$82.050%

How Education impacts a Digital And Social Media Manager's Salary?

Your level of education can impact your salary potential. While many Digital And Social Media Managers enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Digital And Social Media Manager with a No Diploma is between $107,368 and $115,543).

Digital And Social Media Manager Salaries by Degree Level

Typical Education for Digital And Social Media Manager
Degree Level % of user with this level of education
No Diploma 5.4%
High School 2.7%
Associates 2.7%
Bachelors 75.7%
Masters 13.5%
Doctorate 2.7%
View as Graph

Digital And Social Media Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital And Social Media Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$100,861
Average $114,335/year
$125,525
$8,405
Average $9,528/month
$10,460
$1,940
Average $2,199/week
$2,414
$48
Average $55/hour
$60
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $125,525 $10,460 $2,414 $60
Average $114,335 $9,528 $2,199 $55
25th Percentile $100,861 $8,405 $1,940 $48

Most common benefits for Digital And Social Media Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Digital And Social Media Manager

Here are companies hiring for Digital And Social Media Manager and their salaries, click below for more details.

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FAQ about Digital And Social Media Manager

1. What industry pays the highest salary for Digital And Social Media Manager?

The Biotechnology industry offers the highest average compensation for Digital And Social Media Manager roles, with salaries approximately 50% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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