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Digital And Social Media Manager Salary in the United States

How much does a Digital And Social Media Manager make in the United States?

As of August 01, 2026, the average salary for a Digital And Social Media Manager in the United States is $114,333 per year, which breaks down to an hourly rate of $55.

However, a Digital And Social Media Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $135,711
  • Majority Range (25th-75th percentile): $100,858 to $125,523
  • Entry-Level (10th percentile): $88,590
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Paid Annually Paid Monthly Paid Semimonthly Paid Biweekly Paid Weekly Paid Hourly
View as table View as graph 25% $100,858 10% $88,590 90% $135,711 75% $125,523 $114,333 50%(Median) Didn’t find job title? Click

Digital And Social Media Manager Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $125,523 $10,460 $2,414 $60
Average $114,333 $9,528 $2,199 $55
25th Percentile $100,858 $8,405 $1,940 $48
Check out Digital And Social Media Manager Job Openings in the United States
Social Media Manager

CCV - Columbus, OH

Social Media Specialist Internship

National Center for Urban Solutions - Columbus, OH

Social Media Specialist Internship

National Center for Urban Solutions - Columbus, OH

Social Media Specialist Internship

National Center for Urban Solutions - Columbus, OH

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Key Factors That Influence Digital And Social Media Manager Salaries

A Digital And Social Media Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Digital And Social Media Manager Salaries?

Experience is a primary driver of a Digital And Social Media Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $93,662
  • Early Career (1-2 years): $115,572
  • Mid-Level (2-4 years): $115,268
  • Senior-Level (5-8 years): $154,323
  • Expert (over 8 years): $175,216
Levels Salary
Social Me... Level Digital And Social Media Manager$93,662
Social Me... Level Digital And Social Media Manager$115,572
Digital A... Level Digital And Social Media Manager$115,268
Social Me... Level Digital And Social Media Manager$154,323
Social Me... Level Digital And Social Media Manager$175,216
$93,662 0 yr
$115,572 < 2 yrs
$115,268 2-4 yrs
$154,323 5-8 yrs
$175,216 > 8 yrs
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What Am I Worth?

Top Paying Cities for Digital And Social Media Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $144,208
  • San Francisco: $142,629
  • Oakland: $139,623

What Skills Can Increase a Digital And Social Media Manager's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 4.38% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Brand Awareness (Mentioned in 3.5% Job Postings): Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.
  • Content Creation (Mentioned in 2.14% Job Postings): Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of "the material people contribute to the online world."
See More Skills
Skills Demand Percentage
Insight 4.38%
Brand Awareness 3.5%
Content Creation 2.14%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital And Social Media Manager's salary.
  • Innovation: Can increase your salary by up to 5%.
  • Social Marketing: Can increase your salary by up to 4%.
  • Leadership: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Innovation
 $120,050
5%
Social Marketing
 $118,906
4%
Leadership
 $118,906
4%
Presentation
 $118,906
4%
Analysis
 $117,763
3%
Initiative
 $117,763
3%
Get Latest Data

Digital And Social Media Manager Salary by Industry: Top Paying Sectors

For Digital And Social Media Manager roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Aerospace & Defense sectors offer the strongest compensation, at 50% above the average. In contrast, Digital And Social Media Manager positions in Edu., Gov't. & Nonprofit or Transportation typically offer lower base pay, as these industries often view Digital And Social Media Manager as a support function rather than a direct revenue driver.

The top paying industry for a Digital And Social Media Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Biotechnology$171,500$82.050%

How Education impacts a Digital And Social Media Manager's Salary?

Your level of education can impact your salary potential. While many Digital And Social Media Managers enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Digital And Social Media Manager with a No Diploma is between $107,368 and $115,543).

Digital And Social Media Manager Salaries by Degree Level

Typical Education for Digital And Social Media Manager
Degree Level % of user with this level of education
No Diploma 5.4%
High School 2.7%
Associates 2.7%
Bachelors 75.7%
Masters 13.5%
Doctorate 2.7%
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Digital And Social Media Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital And Social Media Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on August 01, 2026
$100,858
Average $114,333/year
$125,523
$8,405
Average $9,528/month
$10,460
$1,940
Average $2,199/week
$2,414
$48
Average $55/hour
$60
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $125,523 $10,460 $2,414 $60
Average $114,333 $9,528 $2,199 $55
25th Percentile $100,858 $8,405 $1,940 $48

Salaries of jobs related to Digital And Social Media Manager

Salary Trends for Digital And Social Media Manager

Salaries for a Digital And Social Media Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $117,817 in 2023 to around $116,890 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital And Social Media Manager salary trends, .

Average Annual Salary of Digital And Social Media Manager Over Time

2022
$???
2023
$117,817
2024
$117,942
2025
$116,890
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $117,817
2024 $117,942
2025 $116,890
2026
View More
2027
View More

Most common benefits for Digital And Social Media Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Digital And Social Media Manager

Here are companies hiring for Digital And Social Media Manager and their salaries, click below for more details.

Find Your Next Digital And Social Media Manager Job

Ready to take the next step in your career? Browse thousands of current Digital And Social Media Manager job openings on our job board. Use the search bar below to find your perfect match.

United States

  • Nehemiah House of Refuge

    Columbus, OH

    Admin Assistant social media fundraising

    Nehemiah House of Refuge | Columbus, OH

    Admin Assistant (2) split hours 9:00am until 3pm, (3) hours per-day, Monday thru Friday. Hours may be adjusted.Answer general phone inquiries using a profe... more

    5 Days Ago

  • Apex Service Partners

    Columbus, OH

    Community Engagement& Social Media Specialist

    Apex Service Partners | Columbus, OH

    Apex Service Partners is seeking a dynamic Community Engagement & Social Media Specialist to support our growing presence across the Ohio market. This role... more

    1 Day Ago

  • LV Collective

    Columbus, OH

    Victory Lap Social Media& Events Fall

    LV Collective | Columbus, OH

    Job Description. Job Description. Where are you on game day—and what are you posting about it. Are you the one who’s already thinking about the angle, the ... more

    4 Days Ago

  • Confidential

    Columbus, OH

    Associate Vice President Internal Communications

    Confidential | Columbus, OH

    Associate Vice President, Internal Communications. About the Company. National consulting & advisory services firm focused on the healthcare industry. Indu... more

    14 Days Ago

  • Confidential

    Columbus, OH

    Vice President Credit Risk Strategy&Data Science

    Confidential | Columbus, OH

    Vice President, Credit Risk Strategy & Data Science. About the Company. High-growth SMB lender building the next generation of credit decisioning. Industry... more

    19 Days Ago

  • Confidential

    Columbus, OH

    Vice President Payments Engineering

    Confidential | Columbus, OH

    Vice President, Payments Engineering. About the Company. Globally-recognized provider of corporate payment solutions. Industry. Financial Services. Type. P... more

    21 Days Ago

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FAQ about Digital And Social Media Manager

1. What industry pays the highest salary for Digital And Social Media Manager?

The Biotechnology industry offers the highest average compensation for Digital And Social Media Manager roles, with salaries approximately 50% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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