How much does a Social Media Strategy Manager make in the United States? The average Social Media Strategy Manager salary in the United States is $119,980 as of March 26, 2024, but the range typically falls between $104,291 and $137,917. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Social Media Strategy Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Social Media Strategy Manager Salary $90,007 US March 26, 2024
25th Percentile Social Media Strategy Manager Salary $104,291 US March 26, 2024
50th Percentile Social Media Strategy Manager Salary $119,980 US March 26, 2024
75th Percentile Social Media Strategy Manager Salary $137,917 US March 26, 2024
90th Percentile Social Media Strategy Manager Salary $154,249 US March 26, 2024
25% $104,291 10% $90,007 90% $154,249 75% $137,917 $119,980 50%(Median) Didn’t find job title? Click
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Job Description for Social Media Strategy Manager

Social Media Strategy Manager manages a team that develops strategies to increase the number of followers, engagement, and brand recognition across social media platforms. Responsible for planning, developing, and implementing the overall social media strategy to support and improve online presence across social media platforms. Being a Social Media Strategy Manager identifies target audiences and schedules content postings to maximize social media exposure. Monitors the latest trends in social media channels and technologies. Additionally, Social Media Strategy Manager provides recommendations on how to best leverage new tools and services to improve campaign performance. Compiles data and creates reports that provide insights, optimizations, and future strategy development. Requires a bachelor's degree. Typically reports to a director. The Social Media Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)... View full job description

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Career Path for Social Media Strategy Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Social Media Strategy Manager, the first career path typically progresses to Social Media Analytics Senior Manager.

The second career path typically progresses to Social Media Strategy Senior Manager.

Additionally, the third career path typically starts with a Social Media Communications Senior Manager position, and then progresses to Social Media Communications Director.

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Social Media Strategy Manager salary varies from city to city. Compared with national average salary of Social Media Strategy Manager, the highest Social Media Strategy Manager salary is in San Francisco, CA, where the Social Media Strategy Manager salary is 25.0% above. The lowest Social Media Strategy Manager salary is in Miami, FL, where the Social Media Strategy Manager salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

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Step 1 of 3

Understand the total compensation opportunity for a Social Media Strategy Manager, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
104291
137917
119980

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
109909
152189
127243
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Strategy Manager in the United States. The base salary for Social Media Strategy Manager ranges from $104,291 to $137,917 with the average base salary of $119,980. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $109,909 to $152,189 with the average total cash compensation of $127,243.
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104291
137917

 

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Skills associated with Social Media Strategy Manager: Content Development, Marketing Metrics, Marketing Research, Content Strategy ...More

Social Media Strategy Manager Salary in United States
Social Media Strategy Manager Salary Graph, Regional Distribution and Summary