How Much Does a Marketing Research Specialist Make?

Updated January 01, 2025
As of January 01, 2025, the average annual pay of Marketing Research Specialist in the United States is $133,615. While Salary.com is seeing that Marketing Research Specialist salary in the US can go up to $159,555 or down to $105,946, but most earn between $119,132 and $147,193. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, and your experience levels. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $119,132 10% $105,946 90% $159,555 75% $147,193 $133,615 50%(Median)
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Similar Job Salaries to Marketing Research Specialist by Company

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Company average base salary in (usd) range
Northeast OB/GYN
Marketing Research Specialist
$140,307/yr
$121,100
$159,515
RANGE: $121,100 - $159,515
PS Seasonings
Marketing Research Analyst
$94,387/yr
$82,979
$105,794
RANGE: $82,979 - $105,794
Morningstar
Associate Director of Marketing, Research
$186,661/yr
$161,013
$212,309
RANGE: $161,013 - $212,309
Pinckney Hugo Group, LLC
Marketing Research Analyst
$95,346/yr
$83,822
$106,869
RANGE: $83,822 - $106,869
Actalent
Clinical Research Director Of Marketing
$169,051/yr
$145,131
$192,970
RANGE: $145,131 - $192,970
Nuvolum
Marketing Research Coordinator
$120,494/yr
$105,340
$135,648
RANGE: $105,340 - $135,648
TeamPeople
Senior Marketing Research Strategist
$98,065/yr
$86,099
$110,031
RANGE: $86,099 - $110,031
Apple Federal Credit Union
Marketing Data and Research Analyst
$107,180/yr
$93,894
$120,465
RANGE: $93,894 - $120,465

Open Marketing Research Specialist Jobs in the United States

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What Does a Marketing Research Specialist Do?

The junior analyst position includes a training program to prepare individuals for the responsibilities of a research analyst, including coordinating with the marketing department and sales force to develop goals for product exposure.
Updated December 19, 2021
Assistant Director of Research: Serves as an administrative assistant to the director and supervises some of the other marketing research staff members.
Updated December 16, 2021
If you are interested in marketing — specifically online marketing — you may want to consider a career as a digital marketing specialist.
Updated December 16, 2021
Marketing research helps the marketing manager link the marketing variables with the environment and the consumers.
Updated December 15, 2021
Organizations engage in marketing research for two reasons: firstly, to identify and, secondly, to solve marketing problems.
Updated December 15, 2021

Frequently Asked Questions About a Marketing Research Specialist Salaries

What is the average of a Marketing Research Specialist in the United States?

The Marketing Research Specialist salary range is from $119,132 to $147,193, and the average Marketing Research Specialist salary is $133,615/year in the United States. The Marketing Research Specialist's salary will change in different locations.

Which location pays the highest Marketing Research Specialist salary in the United States?

The Marketing Research Specialist salary in San Jose, CA is $167,687 which is the highest in the US.

What kinds of reasons will influence the Marketing Research Specialist's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Marketing Research Specialist.

What is the growth rate of the Marketing Research Specialist's salary?

If you are thinking of becoming a Marketing Research Specialist or planning the next step in your career, find the detailed salary report of a Marketing Research Specialist.

Recent Salary Report

Below are the most recent Marketing Research Specialist salary reports. Employer name has been removed to protect anonymity.

$72 Hourly
A Marketing Research Specialist in Pine Bluff, AR reported making $72 per hour
Pine Bluff, AR
7,6 - 15,000 employees
Part-Time
Company - Public
$144,158 Yearly
A Marketing Research Specialist in Sayreville, NJ reported making $144,158 per year
Sayreville, NJ
200 - 6 employees
Full-Time
Company - Private
$54 Hourly
A Marketing Research Specialist in Henrietta, NY reported making $54 per hour
Henrietta, NY
3,000 - 7,6 employees
Part-Time
Company - Public
$11,959 Monthly
A Marketing Research Specialist in Provo, UT reported making $11,959 per month
Provo, UT
1,000 - 3,000 employees
Full-Time
Company - Public
$124,161 Yearly
A Marketing Research Specialist in Tiverton, RI reported making $124,161 per year
Tiverton, RI
6 - 1,000 employees
Full-Time
Company - Private
$126,374 Yearly
A Marketing Research Specialist in Allentown, PA reported making $126,374 per year
Allentown, PA
100 - 200 employees
Full-Time
Company - Private