Paid Marketing Manager Salary in the United States

How much does a Paid Marketing Manager make in the United States?

As of January 01, 2026, the average salary for a Paid Marketing Manager in the United States is $120,076 per year, which breaks down to an hourly rate of $58.

However, a Paid Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $139,903
  • Majority Range (25th-75th percentile): $107,469 to $130,454
  • Entry-Level (10th percentile): $95,991
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Paid Annually Paid Monthly Paid Semimonthly Paid Biweekly Paid Weekly Paid Hourly
View as table View as graph 25% $107,469 10% $95,991 90% $139,903 75% $130,454 $120,076 50%(Median) Didn’t find job title? Click

Paid Marketing Manager Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $130,454 $10,871 $2,509 $63
Average $120,076 $10,006 $2,309 $58
25th Percentile $107,469 $8,956 $2,067 $52
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Key Factors That Influence Paid Marketing Manager Salaries

A Paid Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Paid Marketing Manager Salaries?

Experience is a primary driver of a Paid Marketing Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $116,574
  • Early Career (1-2 years): $117,099
  • Mid-Level (2-4 years): $118,325
  • Senior-Level (5-8 years): $119,726
  • Expert (over 8 years): $122,098
Levels Salary
Entry Level Paid Marketing Manager$116,574
Intermediate Level Paid Marketing Manager$117,099
Senior Level Paid Marketing Manager$118,325
Specialist Level Paid Marketing Manager$119,726
Expert Level Paid Marketing Manager$122,098
$116,574 0 yr
$117,099 < 2 yrs
$118,325 2-4 yrs
$119,726 5-8 yrs
$122,098 > 8 yrs
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What Am I Worth?

How Do Paid Marketing Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Paid Marketing Managers. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $132,948.
  • California: $132,444.
  • Massachusetts: $130,679.

Top Paying Cities for Paid Marketing Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $151,452
  • San Francisco: $149,963
  • Oakland: $146,637

What Skills Can Increase a Paid Marketing Manager's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 4.96% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Email Marketing (Mentioned in 2.48% Job Postings): Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
  • CRM (Mentioned in 1.73% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
See More Skills
Skills Demand Percentage
Initiative 4.96%
Email Marketing 2.48%
CRM 1.73%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Paid Marketing Manager's salary.
  • Product Management: Can increase your salary by up to 6%.
  • Partnering: Can increase your salary by up to 6%.
  • Product Marketing: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Product Management
 $127,281
6%
Partnering
 $127,281
6%
Product Marketing
 $127,281
6%
Innovation
 $126,080
5%
Insight
 $124,879
4%
Go To Market
 $124,879
4%
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How Education impacts a Paid Marketing Manager's Salary?

Your level of education can impact your salary potential. While many Paid Marketing Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Paid Marketing Manager with a Bachelor's Degree is between $115,861 and $124,571).

Paid Marketing Manager Salaries by Degree Level

Typical Education for Paid Marketing Manager
Degree Level % of user with this level of education
No Diploma 0.3%
High School 2.9%
Associates 3.1%
Bachelors 55.6%
Masters 37.5%
Doctorate 0.7%
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Paid Marketing Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Paid Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on January 01, 2026
$107,469
Average $120,076/year
$130,454
$8,956
Average $10,006/month
$10,871
$2,067
Average $2,309/week
$2,509
$52
Average $58/hour
$63
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $130,454 $10,871 $2,509 $63
Average $120,076 $10,006 $2,309 $58
25th Percentile $107,469 $8,956 $2,067 $52

Salaries of jobs related to Paid Marketing Manager

Salary Trends for Paid Marketing Manager

Salaries for a Paid Marketing Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $114,578 in 2023 to around $113,677 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Paid Marketing Manager salary trends, .

Average Annual Salary of Paid Marketing Manager Over Time

2022
$???
2023
$114,578
2024
$114,700
2025
$113,677
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $114,578
2024 $114,700
2025 $113,677
2026
View More
2027
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Most common benefits for Paid Marketing Manager

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401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Paid Marketing Manager

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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