Performance Marketing Lead Salary in the United States

How much does a Performance Marketing Lead make in the United States?

As of August 01, 2026, the average salary for a Performance Marketing Lead in the United States is $100,687 per year, which breaks down to an hourly rate of $48.

However, a Performance Marketing Lead's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $115,040
  • Majority Range (25th-75th percentile): $91,707 to $108,200
  • Entry-Level (10th percentile): $83,531
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View as table View as graph 25% $91,707 10% $83,531 90% $115,040 75% $108,200 $100,687 50%(Median) Didn’t find job title? Click

Performance Marketing Lead Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $108,200 $9,017 $2,081 $52
Average $100,687 $8,391 $1,936 $48
25th Percentile $91,707 $7,642 $1,764 $44
Check out Performance Marketing Lead Job Openings in the United States
Vice President Performance Marketing

Confidential - Columbus, OH

Vice President Performance Marketing

Confidential - Columbus, OH

Federal Experiential Marketing Lead

World Wide Technology - Columbus, OH

Marketing Coordinator

Synchro Speak - Columbus, OH

Search More Performance Marketing Lead Jobs in the United States

Key Factors That Influence Performance Marketing Lead Salaries

A Performance Marketing Lead's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Performance Marketing Lead Salaries?

Experience is a primary driver of a Performance Marketing Lead's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $98,957
  • Early Career (1-2 years): $116,836
  • Mid-Level (2-4 years): $101,310
  • Senior-Level (5-8 years): $112,463
  • Expert (over 8 years): $161,736
Levels Salary
Digital M... Level Performance Marketing Lead$98,957
Digital M... Level Performance Marketing Lead$116,836
Performan... Level Performance Marketing Lead$101,310
Digital M... Level Performance Marketing Lead$112,463
Digital M... Level Performance Marketing Lead$161,736
$98,957 0 yr
$116,836 < 2 yrs
$101,310 2-4 yrs
$112,463 5-8 yrs
$161,736 > 8 yrs
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What Am I Worth?

How Do Performance Marketing Lead Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Performance Marketing Leads. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $111,481.
  • California: $111,058.
  • Massachusetts: $109,578.

Top Paying Cities for Performance Marketing Leads

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $126,997
  • San Francisco: $125,606
  • Oakland: $122,959

What Skills Can Increase a Performance Marketing Lead's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 12.2% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Digital Media (Mentioned in 2.66% Job Postings): Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
  • PowerPoint (Mentioned in 0.58% Job Postings): A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.
See More Skills
Skills Demand Percentage
Customer Service 12.2%
Digital Media 2.66%
PowerPoint 0.58%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Performance Marketing Lead's salary.
  • Process Management: Can increase your salary by up to 26%.
  • Customer Engagement: Can increase your salary by up to 16%.
  • Relationship Management: Can increase your salary by up to 8%.
Skill Salary Salary % Increase
Process Management
$126,866
26%
Customer Engagement
$116,797
16%
Relationship Management
$108,742
8%
Customer Relationship Management
$107,735
7%
Alignment
$107,735
7%
Coaching
$107,735
7%
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Performance Marketing Lead Salary by Industry: Top Paying Sectors

For Performance Marketing Lead roles, the industry you choose can affect earning potential by as much as 58% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Pharmaceuticals sectors offer the strongest compensation, at 25% above the average. In contrast, Performance Marketing Lead positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Performance Marketing Lead as a support function rather than a direct revenue driver.

The top paying industries for a Performance Marketing Lead

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Biotechnology$125,859$61.025%
Pharmaceuticals$120,824$58.020%
Software & Networking$120,824$58.020%
Healthcare$115,790$56.015%
Aerospace & Defense$110,756$53.010%

Performance Marketing Lead Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Performance Marketing Lead's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Salary Trends for Performance Marketing Lead

Salaries for a Performance Marketing Lead can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $98,622 in 2023 to around $96,644 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Performance Marketing Lead salary trends, .

Average Annual Salary of Performance Marketing Lead Over Time

2022
$???
2023
$98,622
2024
$97,770
2025
$96,644
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $98,622
2024 $97,770
2025 $96,644
2026
View More
2027
View More

Most common benefits for Performance Marketing Lead

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Performance Marketing Lead

Here are companies hiring for Performance Marketing Lead and their salaries, click below for more details.

Find Your Next Performance Marketing Lead Job

Ready to take the next step in your career? Browse thousands of current Performance Marketing Lead job openings on our job board. Use the search bar below to find your perfect match.

United States
  • CUC AMERICA INC

    Columbus, OH

    CUC AMERICA INC | Columbus, OH

    Job Description. Job Description. Description. Position Title. Marketing Manager. Department. Marketing — CUC Healthcare Partners (CUCHP). Reports To. Robe... more

    1 Day Ago

  • Design Group Inc

    Columbus, OH

    Design Group Inc | Columbus, OH

    Job Description. Job Description. Description. Who Are We. At DesignGroup, we believe great design starts with great people. We’re a collaborative architec... more

    1 Day Ago

  • North Health &amp; Rehab Center

    Columbus, OH

    North Health &amp; Rehab Center | Columbus, OH

    Job Description. Job Description. This position will cover both North Health & Rehab Center and Colossal Health & Rehab (1030 High Street, Worthington, OH ... more

    2 Days Ago

  • Michael Malul

    Columbus, OH

    Michael Malul | Columbus, OH

    Job Description. Job Description. Position Summary. The Marketing & Social Media Intern will help execute marketing initiatives that increase brand awarene... more

    2 Days Ago

  • Columbus Equipment Company

    Columbus, OH

    Columbus Equipment Company | Columbus, OH

    Job Description. Job Description. In 1952, Columbus Equipment Company was founded by Bill Early, who was known around the world as a legend – a true innova... more

    2 Days Ago

  • Time Choice Heroes

    Columbus, OH

    Time Choice Heroes | Columbus, OH

    Job Description. Job Description. The Marketing Agent will focus on promoting brand awareness, engaging with customers, and generating leads within local m... more

    3 Days Ago

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FAQ about Performance Marketing Lead

1. What industry pays the highest salary for Performance Marketing Lead?

The Biotechnology industry offers the highest average compensation for Performance Marketing Lead roles, with salaries approximately 25% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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