Performance Marketing Lead Salary in the United States

How much does a Performance Marketing Lead make in the United States?

As of May 01, 2026, the average salary for a Performance Marketing Lead in the United States is $100,697 per year, which breaks down to an hourly rate of $48.

However, a Performance Marketing Lead's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $115,023
  • Majority Range (25th-75th percentile): $91,731 to $108,196
  • Entry-Level (10th percentile): $83,569
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View as table View as graph 25% $91,731 10% $83,569 90% $115,023 75% $108,196 $100,697 50%(Median) Didn’t find job title? Click

Performance Marketing Lead Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $108,196 $9,016 $2,081 $52
Average $100,697 $8,391 $1,936 $48
25th Percentile $91,731 $7,644 $1,764 $44
Check out Performance Marketing Lead Job Openings in the United States
Marketing Manager

Russ Hadick & Associates - Columbus, OH

Vice President of Sales and Marketing

Friendship Village Of Dublin - Dublin, OH

Sales and Marketing Associate

Sinclair Broadcast Group - Columbus, OH

Sales and Marketing Specialist

Sinclair Broadcast Group - Dayton, OH

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Key Factors That Influence Performance Marketing Lead Salaries

A Performance Marketing Lead's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Performance Marketing Lead Salaries?

Experience is a primary driver of a Performance Marketing Lead's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $98,930
  • Early Career (1-2 years): $116,842
  • Mid-Level (2-4 years): $101,320
  • Senior-Level (5-8 years): $112,464
  • Expert (over 8 years): $161,727
Levels Salary
Digital M... Level Performance Marketing Lead$98,930
Digital M... Level Performance Marketing Lead$116,842
Performan... Level Performance Marketing Lead$101,320
Digital M... Level Performance Marketing Lead$112,464
Digital M... Level Performance Marketing Lead$161,727
$98,930 0 yr
$116,842 < 2 yrs
$101,320 2-4 yrs
$112,464 5-8 yrs
$161,727 > 8 yrs
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What Am I Worth?

How Do Performance Marketing Lead Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Performance Marketing Leads. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $111,492.
  • California: $111,069.
  • Massachusetts: $109,589.

Top Paying Cities for Performance Marketing Leads

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $127,009
  • San Francisco: $125,619
  • Oakland: $122,971

What Skills Can Increase a Performance Marketing Lead's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 12.2% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Digital Media (Mentioned in 2.66% Job Postings): Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
  • PowerPoint (Mentioned in 0.58% Job Postings): A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.
See More Skills
Skills Demand Percentage
Customer Service 12.2%
Digital Media 2.66%
PowerPoint 0.58%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Performance Marketing Lead's salary.
  • Process Management: Can increase your salary by up to 26%.
  • Customer Engagement: Can increase your salary by up to 16%.
  • Relationship Management: Can increase your salary by up to 8%.
Skill Salary Salary % Increase
Process Management
 $126,878
26%
Customer Engagement
 $116,809
16%
Relationship Management
 $108,753
8%
Customer Relationship Management
 $107,746
7%
Alignment
 $107,746
7%
Coaching
 $107,746
7%
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Performance Marketing Lead Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Performance Marketing Lead's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on May 01, 2026
$91,731
Average $100,697/year
$108,196
$7,644
Average $8,391/month
$9,016
$1,764
Average $1,936/week
$2,081
$44
Average $48/hour
$52
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $108,196 $9,016 $2,081 $52
Average $100,697 $8,391 $1,936 $48
25th Percentile $91,731 $7,644 $1,764 $44

Salaries of jobs related to Performance Marketing Lead

Salary Trends for Performance Marketing Lead

Salaries for a Performance Marketing Lead can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $98,622 in 2023 to around $96,644 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Performance Marketing Lead salary trends, .

Average Annual Salary of Performance Marketing Lead Over Time

2022
$???
2023
$98,622
2024
$97,770
2025
$96,644
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $98,622
2024 $97,770
2025 $96,644
2026
View More
2027
View More

Most common benefits for Performance Marketing Lead

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Time Off (days)
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Common company salaries for Performance Marketing Lead

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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