As of January 01, 2026, the average salary for a Performance Marketing Specialist in the United States is $69,586 per year, which breaks down to an hourly rate of $33.
However, a Performance Marketing Specialist's salary can vary significantly. Here’s a look at the typical salary range:
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A Performance Marketing Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Performance Marketing Specialist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Performance Marketing Specialist | $67,340 |
| Intermediate Level Performance Marketing Specialist | $67,479 |
| Senior Level Performance Marketing Specialist | $69,585 |
| Specialist Level Performance Marketing Specialist | $73,604 |
| Expert Level Performance Marketing Specialist | $73,891 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Performance Marketing Specialists. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 12.98% |
| Salesforce | 1.76% |
| Marketing Operations | 1.36% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Consulting
|
$73,065 |
5%
|
|
Marketing Analytics
|
$73,065 |
5%
|
|
Marketing Operations
|
$72,369 |
4%
|
|
Integrity
|
$72,369 |
4%
|
|
Leadership
|
$72,369 |
4%
|
|
Collaboration
|
$71,673 |
3%
|
Understanding how a Performance Marketing Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on January 01, 2026Salaries for a Performance Marketing Specialist can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $69,065 in 2023 to around $69,124 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Performance Marketing Specialist salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
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|
| 2023 | $69,065 |
| 2024 | $69,397 |
| 2025 | $69,124 |
| 2026 |
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|
| 2027 |
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|
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