Assistant Manager, Performance Marketing Salary in the United States

How much does an Assistant Manager, Performance Marketing make in the United States?

As of July 01, 2026, the average salary for an Assistant Manager, Performance Marketing in the United States is $121,750 per year, which breaks down to an hourly rate of $59.

However, an Assistant Manager, Performance Marketing's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $144,022
  • Majority Range (25th-75th percentile): $110,929 to $133,408
  • Entry-Level (10th percentile): $101,077
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View as table View as graph 25% $110,929 10% $101,077 90% $144,022 75% $133,408 $121,750 50%(Median) Didn’t find job title? Click

Assistant Manager, Performance Marketing Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $133,408 $11,117 $2,566 $64
Average $121,750 $10,146 $2,341 $59
25th Percentile $110,929 $9,244 $2,133 $53
Check out Assistant Manager, Performance Marketing Job Openings in the United States
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Senior Performance Marketing Manager Meta Ads

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Key Factors That Influence Assistant Manager, Performance Marketing Salaries

An Assistant Manager, Performance Marketing's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Assistant Manager, Performance Marketing Salaries?

Experience is a primary driver of an Assistant Manager, Performance Marketing's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $68,120
  • Early Career (1-2 years): $103,492
  • Mid-Level (2-4 years): $119,321
  • Senior-Level (5-8 years): $155,352
  • Expert (over 8 years): $191,070
Levels Salary
Marketing... Level Assistant Manager, Performance Marketing$68,120
Marketing... Level Assistant Manager, Performance Marketing$103,492
Assistant... Level Assistant Manager, Performance Marketing$119,321
Marketing... Level Assistant Manager, Performance Marketing$155,352
Marketing... Level Assistant Manager, Performance Marketing$191,070
$68,120 0 yr
$103,492 < 2 yrs
$119,321 2-4 yrs
$155,352 5-8 yrs
$191,070 > 8 yrs
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What Am I Worth?

How Do Assistant Manager, Performance Marketing Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Assistant Manager, Performance Marketings. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $134,802.
  • California: $134,290.
  • Massachusetts: $132,501.

Top Paying Cities for Assistant Manager, Performance Marketings

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $153,563
  • San Francisco: $151,882
  • Oakland: $148,681

What Skills Can Increase an Assistant Manager, Performance Marketing's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 4.96% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Email Marketing (Mentioned in 2.48% Job Postings): Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
  • CRM (Mentioned in 1.73% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
See More Skills
Skills Demand Percentage
Initiative 4.96%
Email Marketing 2.48%
CRM 1.73%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Assistant Manager, Performance Marketing's salary.
  • Product Management: Can increase your salary by up to 6%.
  • Partnering: Can increase your salary by up to 6%.
  • Product Marketing: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Product Management
$129,055
6%
Partnering
$129,055
6%
Product Marketing
$129,055
6%
Innovation
$127,838
5%
Insight
$126,620
4%
Go To Market
$126,620
4%
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Assistant Manager, Performance Marketing Salary by Industry: Top Paying Sectors

For Assistant Manager, Performance Marketing roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Assistant Manager, Performance Marketing positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view Assistant Manager, Performance Marketing as a support function rather than a direct revenue driver.

The top paying industries for an Assistant Manager, Performance Marketing

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$146,100$70.020%
Energy & Utilities$140,012$67.015%
Financial Services$140,012$67.015%
Internet$140,012$67.015%
Software & Networking$140,012$67.015%

How Education impacts an Assistant Manager, Performance Marketing's Salary?

Your level of education can impact your salary potential. While many Assistant Manager, Performance Marketings enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Assistant Manager, Performance Marketing with a Bachelor's Degree is between $115,861 and $124,571).

Assistant Manager, Performance Marketing Salaries by Degree Level

Typical Education for Assistant Manager, Performance Marketing
Degree Level % of user with this level of education
No Diploma 0.3%
High School 2.9%
Associates 3.1%
Bachelors 55.6%
Masters 37.5%
Doctorate 0.7%
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Assistant Manager, Performance Marketing Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Assistant Manager, Performance Marketing's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on July 01, 2026

Salary Trends for Assistant Manager, Performance Marketing

Salaries for an Assistant Manager, Performance Marketing can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $113,034 in 2023 to around $112,145 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Assistant Manager, Performance Marketing salary trends, .

Average Annual Salary of Assistant Manager, Performance Marketing Over Time

2022
$???
2023
$113,034
2024
$113,154
2025
$112,145
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $113,034
2024 $113,154
2025 $112,145
2026
View More
2027
View More

Most common benefits for Assistant Manager, Performance Marketing

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Assistant Manager, Performance Marketing

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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