How Much Does a Search Specialist Make?

Updated March 01, 2025
As of March 01, 2025, the average annual pay of Search Specialist in the United States is $100,185. While Salary.com is seeing that Search Specialist salary in the US can go up to $126,540 or down to $71,066, but most earn between $84,943 and $113,980. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, and your experience levels. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $84,943 10% $71,066 90% $126,540 75% $113,980 $100,185 50%(Median)
Related Job Titles to Search Specialist
Paid Search Specialist
$102,341
US
Per Year
Search Metadata Specialist
$83,329
US
Per Year
Search Engine Specialist
$54,444
US
Per Year
Search Marketing Specialist
$74,756
US
Per Year
download asset banner
Facing Salary Structure Challenges? Let Our Expert Guide You
The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.
We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

Similar Job Salaries to Search Specialist by Company

FIND A SPECIFIC EMPLOYER
Loading results...
Company average base salary in (usd) range
Coalmarch Productions
Search Engine Optimization Specialist
$98,412/yr
$87,448
$109,376
RANGE: $87,448 - $109,376
Mondo
Senior Paid Search Specialist
$90,012/yr
$81,460
$98,563
RANGE: $81,460 - $98,563
Atlas Search
Atlas Search | Intake Specialist
$153,224/yr
$138,140
$168,308
RANGE: $138,140 - $168,308
Children's Hospital Colorado
Senior Search Specialist
$114,565/yr
$104,786
$124,344
RANGE: $104,786 - $124,344
Centralia College
Talent Search Specialist
$63,002/yr
$55,015
$70,989
RANGE: $55,015 - $70,989
Vision Media
Paid Search Specialist
$89,502/yr
$79,656
$99,348
RANGE: $79,656 - $99,348
HHHunt
Search Engine Marketing Specialist
$81,980/yr
$74,054
$89,907
RANGE: $74,054 - $89,907
LHH
Search Marketing Specialist
$97,900/yr
$86,972
$108,827
RANGE: $86,972 - $108,827
The Clix Group
Search Engine Marketing Specialist
$71,289/yr
$63,968
$78,609
RANGE: $63,968 - $78,609
LubriSynHA
Search Engine Optimization Specialist
$104,425/yr
$94,757
$114,094
RANGE: $94,757 - $114,094

Open Search Specialist Jobs in the United States

Create Alert

What Does a Search Specialist Do?

To ensure success as a paid search specialist, you should be experienced at designing, buying, and managing paid search marketing campaigns for businesses.
Updated December 19, 2021
A top-notch paid search specialist will be able to identify key demographic and geographic features of target audiences.
Updated December 12, 2021
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.
Updated December 04, 2021
Also known as a PPC specialist, a paid search specialist does research, makes purchasing decisions, analyzes results, and changes course when necessary to optimize those results.
Updated December 01, 2021
On the other hand, gives marketers a great deal of control, especially when a paid search specialist is on board to make decisions that generate results.
Updated November 26, 2021

Frequently Asked Questions About a Search Specialist Salaries

What is the average of a Search Specialist in the United States?

The Search Specialist salary range is from $84,943 to $113,980, and the average Search Specialist salary is $100,185/year in the United States. The Search Specialist's salary will change in different locations.

Which location pays the highest Search Specialist salary in the United States?

The Search Specialist salary in San Jose, CA is $125,732 which is the highest in the US.

What kinds of reasons will influence the Search Specialist's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Search Specialist.

What is the growth rate of the Search Specialist's salary?

If you are thinking of becoming a Search Specialist or planning the next step in your career, find the detailed salary report of a Search Specialist.

Recent Salary Report

Below are the most recent Search Specialist salary reports. Employer name has been removed to protect anonymity.

$122,105 Yearly
A Search Specialist in Kennewick, WA reported making $122,105 per year
Kennewick, WA
100 - 200 employees
Full-Time
Company - Private
$52 Hourly
A Search Specialist in Newhall, CA reported making $52 per hour
Newhall, CA
3,000 - 7,6 employees
Part-Time
Company - Public
$43 Hourly
A Search Specialist in Huntington, NY reported making $43 per hour
Huntington, NY
7,6 - 15,000 employees
Part-Time
Company - Public
$10,779 Monthly
A Search Specialist in Hollywood, FL reported making $10,779 per month
Hollywood, FL
1,000 - 3,000 employees
Full-Time
Company - Public
$90,870 Yearly
A Search Specialist in Sun Valley, NV reported making $90,870 per year
Sun Valley, NV
6 - 1,000 employees
Full-Time
Company - Private
$122,105 Yearly
A Search Specialist in Springfield, IL reported making $122,105 per year
Springfield, IL
200 - 6 employees
Full-Time
Company - Private