Software Marketing Manager Salary in the United States

How much does a Software Marketing Manager make in the United States?

As of April 01, 2026, the average salary for a Software Marketing Manager in the United States is $168,391 per year, which breaks down to an hourly rate of $81.

However, a Software Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $204,980
  • Majority Range (25th-75th percentile): $153,131 to $187,543
  • Entry-Level (10th percentile): $139,238
Compensation Planning
Develop a Job Description
Pay Equity
2025 Compensation Trend
Smart Recruiting
AI Onboarding
Salary Salary + Bonus Benefits
Paid Annually Paid Monthly Paid Semimonthly Paid Biweekly Paid Weekly Paid Hourly
View as table View as graph 25% $153,131 10% $139,238 90% $204,980 75% $187,543 $168,391 50%(Median) Didn’t find job title? Click

Software Marketing Manager Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $187,543 $15,629 $3,607 $90
Average $168,391 $14,033 $3,238 $81
25th Percentile $153,131 $12,761 $2,945 $74
Check out Software Marketing Manager Job Openings in the United States
Software Development Manager

Crown Equipment Corporation - New Bremen, OH

Software Engineering Manager

CHAMP - Cleveland, OH

Marketing Management Trainee

Roylo Partners - Cincinnati, OH

Communications and Marketing Director

City of Shaker Heights - Shaker Heights, OH

Search More Software Marketing Manager Jobs in the United States
Choose Similar Job
Choose Category
Cost of Living
Average Salary for United States
See it in Action

Key Factors That Influence Software Marketing Manager Salaries

A Software Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Do Software Marketing Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Software Marketing Managers. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $186,443.
  • California: $185,735.
  • Massachusetts: $183,260.

Top Paying Cities for Software Marketing Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $212,392
  • San Francisco: $210,304
  • Oakland: $205,639

What Skills Can Increase a Software Marketing Manager's Salary?

Demanded Skills for the Role:

  • Leadership (Mentioned in 7.35% Job Postings): Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  • Sales and Marketing (Mentioned in 2.39% Job Postings): Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction.
  • Client Relationship (Mentioned in 1.5% Job Postings): Client relationship managemen is focused on building relationships with clients to ensure that their needs are met, they are satisfied with the services and/or products provided by the company.
See More Skills
Skills Demand Percentage
Leadership 7.35%
Sales and Marketing 2.39%
Client Relationship 1.5%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Software Marketing Manager's salary.
  • Creativity: Can increase your salary by up to 29%.
  • Fintech: Can increase your salary by up to 19%.
  • Go To Market: Can increase your salary by up to 13%.
Skill Salary Salary % Increase
Creativity
 $217,224
29%
Fintech
 $200,385
19%
Go To Market
 $190,282
13%
Forecasting
 $190,282
13%
Agile
 $188,598
12%
Advertising
 $183,546
9%
Get Latest Data

Software Marketing Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Software Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on April 01, 2026
$153,131
Average $168,391/year
$187,543
$12,761
Average $14,033/month
$15,629
$2,945
Average $3,238/week
$3,607
$74
Average $81/hour
$90
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $187,543 $15,629 $3,607 $90
Average $168,391 $14,033 $3,238 $81
25th Percentile $153,131 $12,761 $2,945 $74

Salaries of jobs related to Software Marketing Manager

Salary Trends for Software Marketing Manager

Salaries for a Software Marketing Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $178,859 in 2023 to around $175,910 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Software Marketing Manager salary trends, .

Average Annual Salary of Software Marketing Manager Over Time

2022
$???
2023
$178,859
2024
$177,632
2025
$175,910
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $178,859
2024 $177,632
2025 $175,910
2026
View More
2027
View More

Most common benefits for Software Marketing Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
For Employers

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.

Compensation Planning

Common company salaries for Software Marketing Manager

Here are companies hiring for Software Marketing Manager and their salaries, click below for more details.

Find Your Next Software Marketing Manager Job

Ready to take the next step in your career? Browse thousands of current Software Marketing Manager job openings on our job board. Use the search bar below to find your perfect match.

United States
For Employees

Get a Salary Increase

Analyze the market and your qualifications to negotiate your salary with confidence.

Search Job Openings

Search thousands of open positions to find your next opportunity.

For Employers

Adjust Employee Salary

Individualize employee pay based on unique job requirements and personal qualifications.

Price My Industry Jobs

Get the latest market price for benchmark jobs and jobs in your industry.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst