As of August 01, 2026, the average salary for a Software Marketing Manager in the United States is $168,390 per year, which breaks down to an hourly rate of $81.
However, a Software Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:
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A Software Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Software Marketing Managers. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Leadership | 7.35% |
| Sales and Marketing | 2.39% |
| Client Relationship | 1.5% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Creativity
|
$217,223 |
29%
|
|
Fintech
|
$200,384 |
19%
|
|
Go To Market
|
$190,281 |
13%
|
|
Forecasting
|
$190,281 |
13%
|
|
Agile
|
$188,597 |
12%
|
|
Advertising
|
$183,545 |
9%
|
Understanding how a Software Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Salaries for a Software Marketing Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $178,859 in 2023 to around $175,910 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Software Marketing Manager salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
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|
| 2023 | $178,859 |
| 2024 | $177,632 |
| 2025 | $175,910 |
| 2026 |
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|
| 2027 |
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|
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Compensation PlanningHere are companies hiring for Software Marketing Manager and their salaries, click below for more details.
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Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
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