How Much Does a Web Analytics Manager Make in Massachusetts?

Updated April 01, 2025
As of April 01, 2025, the average annual pay of Web Analytics Manager in Massachusetts is $136,556. While Salary.com is seeing that Web Analytics Manager salary in MA can go up to $167,376 or down to $105,355, but most earn between $120,224 and $152,689. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, and your experience levels. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $120,224 10% $105,355 90% $167,376 75% $152,689 $136,556 50%(Median)
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Similar Job Salaries to Web Analytics Manager by Company

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Company average base salary in (usd) range
Brandeis University
Web Content and Analytics Specialist
$92,114/yr
$82,618
$101,611
RANGE: $82,618 - $101,611
Appalachian Mountain Cl
Web Analytics Specialist
$119,258/yr
$108,195
$130,321
RANGE: $108,195 - $130,321
Mindlance
: Senior Web Analytics
$115,152/yr
$104,613
$125,691
RANGE: $104,613 - $125,691
Overdrive Interactive
BI/Web Analytics Full Stack Developer
$111,599/yr
$101,191
$122,006
RANGE: $101,191 - $122,006
$141,073/yr
$128,159
$153,987
RANGE: $128,159 - $153,987
Aditi Consulting
Web Analytics Manager
$126,527/yr
$114,414
$138,640
RANGE: $114,414 - $138,640
Spectrum
Web Analytics Manager
$110,205/yr
$99,096
$121,315
RANGE: $99,096 - $121,315
Job Store Staffing
Web Analytics Manager
$112,762/yr
$101,716
$123,809
RANGE: $101,716 - $123,809
DigitalOcean
Product Manager, Web
$144,396/yr
$131,967
$156,824
RANGE: $131,967 - $156,824

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Top 10 Highest Paying Cities For Web Analytics Manager Jobs in Massachusetts

It is important to understand how location impacts your career prospects in the United States. There are some cities where a Web Analytics Manager can find a job easily with a greater salary paid then achieve a higher standard of living. Below is the top cities list for Web Analytics Manager job salaries in Massachusetts. Some cities can pay higher salaries for Web Analytics Manager jobs, which can indicate that there is a large demand for Web Analytics Manager positions in this city.
The following table shows top 10 cities where the Web Analytics Manager salary is higher than other cities in Massachusetts. Boston takes first place in this list, followed by Cambridge, Waltham. The Web Analytics Manager salary is $139,944 in Boston, which is higher than the national average. There are 36 cities' Web Analytics Manager salary higher than national average in Massachusetts.
The average salary for a Web Analytics Manager in Massachusetts is $136,556, but we found that the city with the highest salary for Web Analytics Manager jobs is Boston, MA, and it is higher than Cambridge. Web Analytics Manager jobs in Boston can have the opportunity to earn higher salaries than in other cities in Massachusetts.
CITY ANNUAL SALARY MONTHLY PAY WEEKLY PAY HOURLY WAGE
Boston $139,944 $11,662 $2,691 $67
Cambridge $139,944 $11,662 $2,691 $67
Waltham $139,944 $11,662 $2,691 $67
Newton $139,944 $11,662 $2,691 $67
Arlington $139,944 $11,662 $2,691 $67
Brookline $139,944 $11,662 $2,691 $67
Lynn $139,944 $11,662 $2,691 $67
Malden $139,944 $11,662 $2,691 $67
Medford $139,944 $11,662 $2,691 $67
Quincy $139,944 $11,662 $2,691 $67

What Does a Web Analytics Manager Do?

Web analytics and optimization of websites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques.
Updated September 30, 2021
Are the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including.
Updated December 14, 2021
The Web Analytics Manager reports the Director of Digital Marketing for Merchant Sales & Solutions, providing technical leadership and support for web analytics tools that deliver insights to help increase site visitors, create deeper engagement, and improve online conversions.
Updated December 14, 2021
Primary source and resource for marketing analytics including web, mobile (apps and web), social , email, and cross-platform reporting.
Updated December 07, 2021
Duties will also include a key leadership role in the technical implementation and execution of a new web analytics system (GA Premium), in tight integration with related systems (Eloqua Marketing Automation, Salesforce CRM, Demandbase).
Updated December 06, 2021

Frequently Asked Questions About a Web Analytics Manager Salaries

What is the average of a Web Analytics Manager in Massachusetts?

The Web Analytics Manager salary range is from $120,224 to $152,689, and the average Web Analytics Manager salary is $136,556/year in Massachusetts. The Web Analytics Manager's salary will change in different locations.

Which location pays the highest Web Analytics Manager salary in the United States?

The Web Analytics Manager salary in San Jose, CA is $158,264 which is the highest in the US.

What kinds of reasons will influence the Web Analytics Manager's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Web Analytics Manager.

What is the growth rate of the Web Analytics Manager's salary?

If you are thinking of becoming a Web Analytics Manager or planning the next step in your career, find the detailed salary report of a Web Analytics Manager.