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As of August 01, 2026, the average salary for a Web Analytics Manager in Virginia is $116,121 per year, which breaks down to an hourly rate of $56.
However, a Web Analytics Manager's salary can vary significantly. Here’s a look at the typical salary range:
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Web Analytics Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $128,211 | $10,684 | $2,466 | $62 |
| Average | $116,121 | $9,677 | $2,233 | $56 |
| 25th Percentile | $106,635 | $8,886 | $2,051 | $51 |
Visa - Ashburn, VA
Reingold Inc - Alexandria, VA
Allianz Commercial - Richmond, VA
DICK'S Sporting Goods - Richmond, VA
A Web Analytics Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Web Analytics Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Digital M... Level Web Analytics Manager | $121,320 |
| Digital M... Level Web Analytics Manager | $105,198 |
| Web Analy... Level Web Analytics Manager | $116,779 |
| Digital M... Level Web Analytics Manager | $167,943 |
| Digital M... Level Web Analytics Manager | $206,232 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Web Analytics Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Web Analytics Manager roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 30% above the average. In contrast, Web Analytics Manager positions in Retail & Wholesale or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Web Analytics Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Software & Networking | $150,958 | $73.0 | 30% |
| Financial Services | $145,151 | $70.0 | 25% |
| Biotechnology | $139,345 | $67.0 | 20% |
| Pharmaceuticals | $139,345 | $67.0 | 20% |
| Internet | $133,539 | $64.0 | 15% |
Understanding how a Web Analytics Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $128,211 | $10,684 | $2,466 | $62 |
| Average | $116,121 | $9,677 | $2,233 | $56 |
| 25th Percentile | $106,635 | $8,886 | $2,051 | $51 |
Ready to take the next step in your career? Browse thousands of current Web Analytics Manager job openings on our job board. Use the search bar below to find your perfect match.
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