Know your market value with insights across roles — from individual contributors to executive pay and overall company compensation trends.
Access a suite of powerful calculators to make data-driven career decisions.
Automate pay cycles, manage job architectures, and ensure pay equity with AI-powered compensation platforms.
Access validated salary benchmarks, labor market trends, and minimum wage data to stay competitive.
Participate in and purchase industry-specific salary surveys to obtain the most accurate, peer-reported pay data.
As of August 01, 2026, the average salary for a Web Analytics Manager in Maryland is $118,900 per year, which breaks down to an hourly rate of $57.
However, a Web Analytics Manager's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
Recruit with AI
AI-Powered Talent
Web Analytics Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $131,280 | $10,940 | $2,525 | $63 |
| Average | $118,900 | $9,908 | $2,287 | $57 |
| 25th Percentile | $109,187 | $9,099 | $2,100 | $52 |
Gilead Sciences Inc. - United States - California - Foster City, MD
Hire Hangar - North Laurel, MD
Hire Hangar - Columbia, MD
EHS TECHNOLOGIES CORPORATION - Indian Head, MD
A Web Analytics Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Web Analytics Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Digital M... Level Web Analytics Manager | $124,223 |
| Digital M... Level Web Analytics Manager | $107,716 |
| Web Analy... Level Web Analytics Manager | $119,574 |
| Digital M... Level Web Analytics Manager | $171,962 |
| Digital M... Level Web Analytics Manager | $211,168 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Web Analytics Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Web Analytics Manager roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 30% above the average. In contrast, Web Analytics Manager positions in Retail & Wholesale or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Web Analytics Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Software & Networking | $154,570 | $74.0 | 30% |
| Financial Services | $148,625 | $71.0 | 25% |
| Biotechnology | $142,680 | $69.0 | 20% |
| Pharmaceuticals | $142,680 | $69.0 | 20% |
| Internet | $136,735 | $66.0 | 15% |
Understanding how a Web Analytics Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $131,280 | $10,940 | $2,525 | $63 |
| Average | $118,900 | $9,908 | $2,287 | $57 |
| 25th Percentile | $109,187 | $9,099 | $2,100 | $52 |
Ready to take the next step in your career? Browse thousands of current Web Analytics Manager job openings on our job board. Use the search bar below to find your perfect match.
Revenue Authority of Prince Georges County
Upper Marlboro, MD
Revenue Authority of Prince Georges County | Upper Marlboro, MD
Job Description. Job Description. Data Analytics and Procurement Specialist. (Full-Time). The Revenue Authority of Prince George’s County is seeking a. Dat... more
7 Days Ago
Nyla Technology Solutions
Annapolis Junction, MD
Nyla Technology Solutions | Annapolis Junction, MD
Job Description. Job Description. Job Description. ACTIVE SECURITY CLEARANCE AT THE TS/SCI POLYGRAPH LEVEL IS REQUIRED. Are you a talented and motivated. C... more
7 Days Ago
GIGATEC Engineering
Annapolis Junction, MD
GIGATEC Engineering | Annapolis Junction, MD
Job Description. Job Description. Perks and Benefits. 100% Paid Healthcare. 10% 401k in every paycheck. 100% Fully Vested. NOTE. – Our positions require a.... more
8 Days Ago
TEPHRA
Baltimore, MD
TEPHRA | Baltimore, MD
Description:Data and Analytics Consulting Partner who can be a peer to the client's CDO/CDAO to shape the Enterprise Data & Analytics strategy, provide han... more
4 Days Ago
AstraZeneca
Gaithersburg, MD
AstraZeneca | Gaithersburg, MD
Are you ready to deliver the value and potential of our groundbreaking pipeline. As the Franchise Analytics Director, US Oncology, you will lead a team of ... more
4 Days Ago
JBS International
Rockville, MD
JBS International | Rockville, MD
Job Description. Job Description. The data systems and analytics expert functions in a highly collaborative, interdisciplinary team with a shared commitmen... more
4 Days Ago
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
