How much does a Web Analytics Specialist make?

As of April 01, 2025, the average annual salary for a Web Analytics Specialist in the United States is $71,319. Salary.com reports that pay typically ranges from $65,175 to $77,481, with most professionals earning between $59,581 and $83,090.

Based on HR-reported data: a national average with a geographic differential
Web Analytics Specialist Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Web Analytics Specialist Salary $59,581 US April 01, 2025
25th Percentile Web Analytics Specialist Salary $65,175 US April 01, 2025
50th Percentile Web Analytics Specialist Salary $71,319 US April 01, 2025
75th Percentile Web Analytics Specialist Salary $77,481 US April 01, 2025
90th Percentile Web Analytics Specialist Salary $83,090 US April 01, 2025
25% $65,175 10% $59,581 90% $83,090 75% $77,481 $71,319 50%(Median) Didn’t find job title? Click
Change Search Criteria

Web Analytics Specialist

Review the job openings, similar jobs, level of education, and experience requirements for the Web Analytics Specialist job to confirm that it is the job you are seeking.

See user submitted job responsibilities for Web Analytics Specialist.

Job Openings for Web Analytics Specialist

Career Path for this job

  1. This Job:

    Web Analytics Specialist

    0 - 2 years experience
    Bachelor's Degree

  2. Up a level:

    Web Designer II

    2 - 4 years experience
    Bachelor's Degree

Understand the total compensation opportunity for a Web Analytics Specialist, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
65175
77481
71319

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
65175
77481
71319
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Web Analytics Specialist in the United States. The base salary for Web Analytics Specialist ranges from $65,175 to $77,481 with the average base salary of $71,319. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $65,175 to $77,481 with the average total cash compensation of $71,319.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

65175
77481

 

Recently searched related titles: Web Design Intern, Investment Sales, Associate Web Producer

Jobs with a similar salary range to Web Analytics Specialist : Junior Designer, Jr Web Designer, Surety Underwriter