What are the main factors that influence a Website Analyst's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A Website Analyst's salary?

A Website Analyst's salary grows with experience: a Digital Marketing Analyst I (0-2 years)earns $60,649, a Website Analyst (2-4 years)earns $71,337, a Digital Marketing Analyst III (4-7 years)earns $102,379, a Digital Marketing Analyst IV (7+ years)earns $120,928, a Digital Marketing Supervisor (7+ years)earns $104,864,

What are the highest paying states for a Website Analyst?

Website Analyst salary varies significantly by state. The top 3 highest paying states for Website Analyst roles are District of Columbia $78,540, California $78,242, Massachusetts $77,199. These tech hubs typically pay 10-15% above the national average.

How much do different types of Website Analyst roles make?

Salaries for Website Analyst level roles vary by specialization: Website Manager: $120,581; Website Administrator: $102,668; Website Designer: $93,084; Website Developer: $88,254; Website Coordinator: $84,411.

How do different companies affect a Website Analyst's salary?

Company size, industry, and compensation structure create significant salary variations for Website Analyst roles. Large, established industry leaders like C R Bard Inc ($128,509) and Henry Schein Canada ($124,697) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $82,041.

Website Analyst Salary in the United States

How much does a Website Analyst make in the United States?

As of April 01, 2026, the average salary for a Website Analyst in the United States is $70,935 per year, which breaks down to an hourly rate of $34.

However, a Website Analyst's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $81,442
Majority Range (25th-75th percentile): $65,148 to $76,435
Entry-Level (10th percentile): $59,878

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Website Analyst Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$76,435	$6,370	$1,470	$37
Average	$70,935	$5,911	$1,364	$34
25th Percentile	$65,148	$5,429	$1,253	$31

You may get higher pay by adjusting the following factors:

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Key Factors That Influence Website Analyst Salaries

A Website Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Website Analyst Salaries?

Experience is a primary driver of a Website Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $60,649
Early Career (1-2 years): $71,337
Mid-Level (2-4 years): $102,379
Senior-Level (5-8 years): $120,928
Expert (over 8 years): $104,864

Levels	Salary
Digital M... Level Website Analyst	$60,649
Website A... Level Website Analyst	$71,337
Digital M... Level Website Analyst	$102,379
Digital M... Level Website Analyst	$120,928
Digital M... Level Website Analyst	$104,864

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What Am I Worth?

How Do Website Analyst Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Website Analysts. For example, consider the average annual salaries in these key locations:

District of Columbia: $78,540.
California: $78,242.
Massachusetts: $77,199.

District of Columbia $78,540 California $78,242 Massachusetts $77,199 Washington $76,915 New Jersey $76,887 Alaska $76,788 Connecticut $75,809 New York $75,411

Hawaii $74,142 Rhode Island $73,546 Maryland $73,141 Minnesota $72,588 Colorado $72,375 Illinois $72,304 Oregon $72,035 Delaware $71,836

New Hampshire $71,711 Virginia $71,432 Pennsylvania $70,616 Nevada $70,205 North Dakota $70,070 Michigan $69,857 Wisconsin $69,779 Vermont $69,623

Texas $69,190 Maine $69,162 Arizona $69,119 Ohio $69,070 Georgia $68,417 Indiana $68,091 Wyoming $68,027 Utah $67,928

Iowa $67,885 Kansas $67,545 Louisiana $67,445 North Carolina $67,410 Missouri $67,396 Florida $67,119 Montana $66,970 Nebraska $66,828

Kentucky $66,750 South Carolina $66,466 Tennessee $66,289 Idaho $66,218 New Mexico $65,700 Oklahoma $65,587 Alabama $65,168 South Dakota $64,466

Arkansas $64,083 West Virginia $63,877 Mississippi $63,260

Top Paying Cities for Website Analysts

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $89,471
San Francisco: $88,591
Oakland: $86,626

San Jose, CA $89,471

San Francisco, CA $88,591

Oakland, CA $86,626

New York, NY $82,207

Queens Village, NY $81,675

Paramus, NJ $81,108

Passaic, NJ $81,037

Bergenfield, NJ $80,966

Stamford, CT $80,859

Huntington, NY $80,788

Newark, NJ $80,327

Bridgeport, CT $80,185

New Brunswick, NJ $79,951

Vallejo, CA $79,802

Middlesex, NJ $79,760

Somerset, NJ $79,696

Petaluma, CA $79,533

Santa Cruz, CA $79,256

Boston, MA $79,114

Monterey, CA $78,760

Fairbanks, AK $78,710

Los Angeles, CA $78,575

Washington, DC $78,540

Seattle, WA $78,412

Santa Rosa, CA $78,398

Juneau, AK $78,192

Orange, CA $77,958

Anchorage, AK $77,830

Anaheim, CA $77,781

Santa Ana, CA $77,674

Nassau, NY $77,632

Long Beach, CA $77,603

Danbury, CT $77,582

Santa Maria, CA $77,341

Everett, WA $77,327

Bremerton, WA $76,979

Trenton, NJ $76,844

Sacramento, CA $76,816

San Diego, CA $76,780

Brockton, MA $76,752

Tacoma, WA $76,724

Santa Barbara, CA $76,624

Lowell, MA $76,341

New Suffolk, NY $76,312

Nashua, NH $76,227

Lompoc, CA $76,114

Ventura, CA $76,043

Stockton, CA $76,021

New Haven, CT $75,880

Atlantic City, NJ $75,695

Hartford, CT $75,539

Modesto, CA $75,504

Poughkeepsie, NY $75,348

New Britain, CT $75,312

Olympia, WA $75,213

Kennewick, WA $75,213

New London, CT $75,199

Norwich, CT $75,177

Lawrence, MA $75,142

Bakersfield, CA $74,943

Riverside, CA $74,844

New Bedford, MA $74,844

Richland, WA $74,773

Portsmouth, NH $74,716

Vineland, NJ $74,702

San Bernardino, CA $74,645

Boulder, CO $74,447

Worcester, MA $74,390

Portland, OR $74,326

Saint Paul, MN $74,241

Minneapolis, MN $74,241

Philadelphia, PA $74,142

Honolulu, HI $73,766

Springfield, MA $73,517

Providence, RI $73,510

Chicago, IL $73,305

Bellingham, WA $73,220

Baltimore, MD $73,141

Chico, CA $72,964

Wilmington, DE $72,844

Pittsfield, MA $72,773

Manchester, NH $72,638

Spokane, WA $72,326

Denver, CO $72,319

Albany, NY $71,985

Troy, NY $71,957

Schenectady, NY $71,808

Burlington, VT $71,652

Portland, ME $71,404

Salem, OR $71,347

Yakima, WA $71,333

Ann Arbor, MI $71,311

Rochester, MN $71,113

Fresno, CA $71,077

Reno, NV $71,077

Milwaukee, WI $71,013

Detroit, MI $70,942

Allentown, PA $70,921

Carson City, NV $70,914

Houston, TX $70,808

Colorado Springs, CO $70,801

Syracuse, NY $70,765

Eugene, OR $70,630

Bismarck, ND $70,545

Gary, IN $70,545

Galveston, TX $70,545

Springfield, OR $70,489

Medford, OR $70,318

Fort Collins, CO $70,290

Austin, TX $70,233

Mesa, AZ $70,084

Phoenix, AZ $70,070

Dallas, TX $70,049

Reading, PA $70,006

Saint Cloud, MN $69,978

Concord, NH $69,914

Madison, WI $69,886

Utica, NY $69,694

Raleigh, NC $69,637

Las Vegas, NV $69,630

Rochester, NY $69,581

Des Moines, IA $69,573

Atlanta, GA $69,460

Battle Creek, MI $69,439

Salt Lake City, UT $69,417

Lancaster, PA $69,311

Champaign, IL $69,297

Harrisburg, PA $69,212

Durham, NC $69,148

Kansas City, MO $69,141

Kansas City, KS $69,127

Fort Worth, TX $69,119

Boca Raton, FL $69,091

Cleveland, OH $69,084

Columbus, OH $69,070

Pittsburgh, PA $69,063

Richmond, VA $69,034

Indianapolis, IN $69,020

Cincinnati, OH $68,928

Petersburg, VA $68,822

Billings, MT $68,665

Lansing, MI $68,665

Huntsville, AL $68,665

Lebanon, PA $68,658

Dayton, OH $68,651

Pueblo, CO $68,651

Appleton, WI $68,630

Buffalo, NY $68,602

Racine, WI $68,566

Charlotte, NC $68,559

Saint Louis, MO $68,538

Springfield, IL $68,509

Elkhart, IN $68,495

York, PA $68,495

Gastonia, NC $68,488

Benton Harbor, MI $68,488

Beaumont, TX $68,446

Lorain, OH $68,431

Toledo, OH $68,403

Binghamton, NY $68,368

Rock Hill, SC $68,360

Rockford, IL $68,325

Fargo, ND $68,290

Elyria, OH $68,290

Flagstaff, AZ $68,240

Fort Lauderdale, FL $68,197

Miami, FL $68,155

Duluth, MN $68,041

Bangor, ME $67,949

Cedar Rapids, IA $67,871

Louisville, KY $67,836

Grand Rapids, MI $67,821

Hialeah, FL $67,814

Casper, WY $67,715

Scranton, PA $67,630

New Orleans, LA $67,609

Virginia Beach, VA $67,601

Akron, OH $67,566

Peoria, IL $67,474

Sarasota, FL $67,460

Green Bay, WI $67,410

Baton Rouge, LA $67,374

Charleston, SC $67,360

Nashville, TN $67,339

Jamestown, NY $67,325

Davenport, IA $67,325

Tucson, AZ $67,289

Cheyenne, WY $67,268

Saint Petersburg, FL $67,247

Tampa, FL $67,233

Omaha, NE $67,218

Port Arthur, TX $67,190

Evansville, IN $67,190

Bradenton, FL $67,162

Santa Fe, NM $67,034

Orlando, FL $66,963

Clearwater, FL $66,885

Canton, OH $66,736

La Crosse, WI $66,736

Grand Forks, ND $66,715

Albuquerque, NM $66,693

Tulsa, OK $66,693

Newport News, VA $66,686

High Point, NC $66,665

Ogden, UT $66,637

Corpus Christi, TX $66,580

Laramie, WY $66,537

Norfolk, VA $66,537

Rock Island, IL $66,495

Saginaw, MI $66,481

Jacksonville, FL $66,474

Salisbury, NC $66,459

Memphis, TN $66,445

Moline, IL $66,410

Fort Myers, FL $66,388

Waterloo, IA $66,296

Spartanburg, SC $66,225

Lincoln, NE $66,190

Fort Wayne, IN $66,176

Birmingham, AL $66,098

Cedar Falls, IA $66,083

Provo, UT $66,076

Springfield, OH $66,069

San Antonio, TX $66,055

Greensboro, NC $66,027

South Bend, IN $66,020

Winston Salem, NC $66,012

Boise, ID $65,991

Savannah, GA $65,942

Muskegon, MI $65,814

Lima, OH $65,729

Lake Charles, LA $65,700

Anderson, IN $65,686

Lexington, KY $65,665

Augusta, GA $65,644

Greenville, SC $65,644

Wichita, KS $65,580

Tuscaloosa, AL $65,580

Columbia, SC $65,516

Bloomington, IN $65,339

Roanoke, VA $65,296

Asheville, NC $65,204

Knoxville, TN $65,083

Shreveport, LA $65,076

Wilmington, NC $64,984

Frankfort, KY $64,849

Oklahoma City, OK $64,799

Chillicothe, OH $64,771

Longview, TX $64,764

Topeka, KS $64,743

Mobile, AL $64,636

Terre Haute, IN $64,608

Erie, PA $64,601

Altoona, PA $64,565

Melbourne, FL $64,544

Amarillo, TX $64,516

Killeen, TX $64,494

Fayetteville, AR $64,438

Sioux Falls, SD $64,388

Chattanooga, TN $64,346

Idaho Falls, ID $64,338

Gainesville, FL $64,189

Portsmouth, OH $64,154

Little Rock, AR $64,140

Lynchburg, VA $64,140

Lafayette, LA $64,111

Youngstown, OH $64,111

Temple, TX $64,083

Daytona Beach, FL $64,069

Clarksville, TN $64,062

Pensacola, FL $64,055

Hopkinsville, KY $63,842

Charleston, WV $63,835

Florence, SC $63,799

Sioux City, IA $63,757

Macon, GA $63,551

Tallahassee, FL $63,544

Fayetteville, NC $63,530

Waco, TX $63,516

Wichita Falls, TX $63,516

Pine Bluff, AR $63,487

Vincennes, IN $63,352

Lubbock, TX $63,324

Great Falls, MT $63,281

Alamogordo, NM $63,274

Abilene, TX $63,218

Rapid City, SD $63,125

Monroe, LA $63,125

Albany, GA $63,083

Huntington, WV $63,076

Jackson, MS $63,069

Greenville, MS $63,062

Parkersburg, WV $62,991

Montgomery, AL $62,976

Johnstown, PA $62,962

Springfield, MO $62,906

Biloxi, MS $62,870

Sumter, SC $62,721

Columbus, GA $62,714

Twin Falls, ID $62,671

Pascagoula, MS $62,579

Kingsport, TN $62,395

Gulfport, MS $62,373

Alexandria, LA $62,139

Fort Smith, AR $61,962

El Paso, TX $61,771

Helena, MT $61,678

Las Cruces, NM $61,451

Harlingen, TX $61,253

Pocatello, ID $61,189

Florence, AL $61,168

Brownsville, TX $61,153

Dothan, AL $61,040

Mcallen, TX $61,004

Columbus, MS $60,480

Altus, OK $60,153

Lawton, OK $60,018

Pierre, SD $59,763

What Skills Can Increase a Website Analyst's Salary?

Demanded Skills for the Role:

Insight (Mentioned in 3.49% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Marketing Communications (Mentioned in 2.56% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
HTML (Mentioned in 1.61% Job Postings): A computer language that used in creating, updating and maintaining text, graphics and links in a website.

See More Skills

Skills	Demand Percentage
Insight	3.49%
Marketing Communications	2.56%
HTML	1.61%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Website Analyst's salary.

Consulting: Can increase your salary by up to 4%.
Leadership: Can increase your salary by up to 4%.
Innovation: Can increase your salary by up to 4%.

Skill	Salary	Salary % Increase
Consulting	$73,773	4%
Leadership	$73,773	4%
Innovation	$73,773	4%
Insight	$73,063	3%
B2B	$73,063	3%
Products and Services	$73,063	3%

Get Latest Data

Website Analyst Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Website Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on April 01, 2026

$65,148

Average $70,935/year

$76,435

$5,429

Average $5,911/month

$6,370

$1,253

Average $1,364/week

$1,470

$31

Average $34/hour

$37

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$76,435	$6,370	$1,470	$37
Average	$70,935	$5,911	$1,364	$34
25th Percentile	$65,148	$5,429	$1,253	$31

Salaries of jobs related to Website Analyst

Salary Trends for Website Analyst

Salaries for a Website Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $72,076 in 2023 to around $72,208 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Website Analyst salary trends, .

Average Annual Salary of Website Analyst Over Time

2022

$???

2023

$72,076

2024

$72,570

2025

$72,208

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$72,076
2024	$72,570
2025	$72,208
2026	View More
2027	View More

Most common benefits for Website Analyst

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