How much does a B2B Sales make in Madison, WI?

As of April 01, 2025, the average annual salary for a B2B Sales in Madison, WI is $120,960. Salary.com reports that pay typically ranges from $105,324 to $137,460, with most professionals earning between $91,089 and $152,481.

Based on HR-reported data: a national average with a geographic differential
B2B Sales Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile B2B Sales Salary $91,089 Madison,WI April 01, 2025
25th Percentile B2B Sales Salary $105,324 Madison,WI April 01, 2025
50th Percentile B2B Sales Salary $120,960 Madison,WI April 01, 2025
75th Percentile B2B Sales Salary $137,460 Madison,WI April 01, 2025
90th Percentile B2B Sales Salary $152,481 Madison,WI April 01, 2025
25% $105,324 10% $91,089 90% $152,481 75% $137,460 $120,960 50%(Median) Didn’t find job title? Click
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B2B Sales

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Job Openings for B2B Sales in Madison, WI

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Average Base Salary

Core compensation

 
 
 
105324
137460
120960

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
114446
156000
133636
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of B2B Sales in Madison, WI. The base salary for B2B Sales ranges from $105,324 to $137,460 with the average base salary of $120,960. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $114,446 to $156,000 with the average total cash compensation of $133,636.

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105324
137460

 

About Madison, Wisconsin    Madison is located in the center of Dane County in south-central Wisconsin, 77 miles (124 km) west of Milwaukee and 122 miles (196 km) northwest of Ch....More

Madison, Wisconsin  area prices were up 1.3% from a year ago

B2B Sales Salary in popular cities: MilwaukeeGreen BayKenosha