As of July 01, 2026, the average annual salary for B2B Sales in the US is $112,589, equivalent to $54 per hour, $2,165 weekly, or $9,382 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for B2B Sales in cities like San Jose, Santa Clara, and San Francisco.

Annually Salaries for B2B Sales in the US vary widely, spanning from $95,849 to $134,202. Most professionals fall between the 25th percentile ($103,827) and 75th percentile ($123,902), while top earners (90th percentile) make $134,202 per year. This $20,075 pay gap underscores opportunities for salary growth through certifications, specialized skills like Presentation or Microsoft Office, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, District of Columbia B2B Sales often earn 10.7% above national averages due to demand from Fortune 12 companies and industry startups. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
B2B Sales Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile B2B Sales Salary $95,849 US July 01, 2026
25th Percentile B2B Sales Salary $103,827 US July 01, 2026
50th Percentile B2B Sales Salary $112,589 US July 01, 2026
75th Percentile B2B Sales Salary $123,902 US July 01, 2026
90th Percentile B2B Sales Salary $134,202 US July 01, 2026
25% $103,827 10% $95,849 90% $134,202 75% $123,902 $112,589 50%(Median) Didn’t find job title? Click
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Check out B2B Sales jobs in Columbus, Ohio

Field Sales

SPECTRUM - Lake Slagle, OH

Territory Sales

SPECTRUM - Lake Slagle, OH

Outside Sales

Modern Builders Supply - Toledo, OH

Sales

GMET Communications, LLC - Bellefontaine, OH

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B2B Sales

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Average Base Salary

Core compensation

 
 
 
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Average Total Cash Compensation

Includes base and annual incentives

 
 
 
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140691
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of B2B Sales in the United States. The base salary for B2B Sales ranges from $103,827 to $123,902 with the average base salary of $112,589. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $120,558 to $164,050 with the average total cash compensation of $140,691.

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103827
123902