How much does a B2B Sales make?

As of March 01, 2025, the average annual salary for a B2B Sales in the United States is $122,217. Salary.com reports that pay typically ranges from $106,407 to $138,899, with most professionals earning between $92,013 and $154,087.

Based on HR-reported data: a national average with a geographic differential
B2B Sales Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile B2B Sales Salary $92,013 US March 01, 2025
25th Percentile B2B Sales Salary $106,407 US March 01, 2025
50th Percentile B2B Sales Salary $122,217 US March 01, 2025
75th Percentile B2B Sales Salary $138,899 US March 01, 2025
90th Percentile B2B Sales Salary $154,087 US March 01, 2025
25% $106,407 10% $92,013 90% $154,087 75% $138,899 $122,217 50%(Median) Didn’t find job title? Click
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B2B Sales

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Average Base Salary

Core compensation

 
 
 
106407
138899
122217

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
115619
157630
135020
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of B2B Sales in the United States. The base salary for B2B Sales ranges from $106,407 to $138,899 with the average base salary of $122,217. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $115,619 to $157,630 with the average total cash compensation of $135,020.

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106407
138899