Chief Brand Officer Salary in the United States

Chief Brand Officer Salary

How much does a Chief Brand Officer make?

As of March 01, 2025, the average annual salary for a Chief Brand Officer in the United States is $178,120. Salary.com reports that pay typically ranges from $161,141 to $192,326, with most professionals earning between $145,681 and $205,259.

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Chief Brand Officer Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Chief Brand Officer Salary $145,681 US March 01, 2025
25th Percentile Chief Brand Officer Salary $161,141 US March 01, 2025
50th Percentile Chief Brand Officer Salary $178,120 US March 01, 2025
75th Percentile Chief Brand Officer Salary $192,326 US March 01, 2025
90th Percentile Chief Brand Officer Salary $205,259 US March 01, 2025
25% $161,141 10% $145,681 90% $205,259 75% $192,326 $178,120 50%(Median) Didn’t find job title? Click
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What is a Chief Brand Officer ?

A chief brand officer (CBO) is a relatively new executive-level position at a corporation, company, organization, or agency, which typically reports to the CEO or board of directors and is responsible for a brand's image, experience, and promise. The brand officer oversees marketing, advertising, design, public relations, and customer service. Some of the more notable organizations to establish a CBO position include the American Automobile Association, ElevenUp Group, Baskin-Robbins, Bell Canada, Boston Market, Citigroup, McDonald's, WWE, Mattel, and All Elite Wrestling....

Source: Wikipedia (as of 04/17/2019). Read more from Wikipedia

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Career Path for this job

  1. Down a level:

    Product/Brand Marketing Manager

    5 + years experience
    Bachelor's Degree

  2. This Job:

    Chief Brand Officer


    Bachelor's Degree

  3. Up a level:

    Product/Brand Marketing Director


    Bachelor's Degree

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Understand the total compensation opportunity for a Chief Brand Officer, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
161141
192326
178120

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
161141
192326
178120
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Chief Brand Officer in the United States. The base salary for Chief Brand Officer ranges from $161,141 to $192,326 with the average base salary of $178,120. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $161,141 to $192,326 with the average total cash compensation of $178,120.

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161141
192326

 

Skills associated with Chief Brand Officer: BUILD

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

Jobs with a similar salary range to Chief Brand Officer : Chief Branding Officer, Senior Associate Brand Manager