As of September 01, 2026, the average annual salary for General Sales Manager in the US is $134,391, equivalent to $65 per hour, $2,584 weekly, or $11,199 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for General Sales Manager in cities like San Jose, Santa Clara, and San Francisco.

Annually Salaries for General Sales Manager in the US vary widely, spanning from $110,835 to $171,614. Most professionals fall between the 25th percentile ($122,061) and 75th percentile ($153,875), while top earners (90th percentile) make $171,614 per year. This $31,814 pay gap underscores opportunities for salary growth through certifications, specialized skills like Customer Service or Outside Sales, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, District of Columbia General Sales Manager often earn 10.7% above national averages due to demand from Fortune 53 companies and industry startups. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
General Sales Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile General Sales Manager Salary $110,835 US September 01, 2026
25th Percentile General Sales Manager Salary $122,061 US September 01, 2026
50th Percentile General Sales Manager Salary $134,391 US September 01, 2026
75th Percentile General Sales Manager Salary $153,875 US September 01, 2026
90th Percentile General Sales Manager Salary $171,614 US September 01, 2026
25% $122,061 10% $110,835 90% $171,614 75% $153,875 $134,391 50%(Median) Didn’t find job title? Click
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Check out General Sales Manager jobs in Columbus, Ohio

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General Sales Manager

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Job Openings for General Sales Manager

Career Path for this job

  1. Down a level:

    Sales Supervisor

    3 - 5 years experience
    Bachelor's Degree

  2. This Job:

    General Sales Manager

    5 + years experience
    Bachelor's Degree

  3. Up a level:

    Sales Senior Manager


    Bachelor's Degree

Understand the total compensation opportunity for a General Sales Manager, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
122061
153875
134391

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
161991
231889
192337
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of General Sales Manager in the United States. The base salary for General Sales Manager ranges from $122,061 to $153,875 with the average base salary of $134,391. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $161,991 to $231,889 with the average total cash compensation of $192,337.

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122061
153875

 

Skills associated with General Sales Manager: #develop, BUILD, Corporate+, Inventory

Jobs with a similar salary range to General Sales Manager : Region Sales Manager, Regional Sales And Marketing Manager, Financial Sales Manager