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As of August 01, 2026, the average salary for an Assistant Brand Manager in California is $125,288 per year, which breaks down to an hourly rate of $60.
However, an Assistant Brand Manager's salary can vary significantly. Here’s a look at the typical salary range:
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Assistant Brand Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $138,936 | $11,578 | $2,672 | $67 |
| Average | $125,288 | $10,441 | $2,409 | $60 |
| 25th Percentile | $116,094 | $9,675 | $2,233 | $56 |
SAMYANG AMERICA INC - Brea, CA
Arbonne International LLC - Irvine, CA
American International Industries - Commerce, CA
Kinder's - Walnut Creek, CA
An Assistant Brand Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of an Assistant Brand Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Product/B... Level Assistant Brand Manager | $181,192 |
| Product/B... Level Assistant Brand Manager | $213,400 |
| Assistant... Level Assistant Brand Manager | $124,284 |
| Product/B... Level Assistant Brand Manager | $144,116 |
| Product/B... Level Assistant Brand Manager | $191,199 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Assistant Brand Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Assistant Brand Manager roles, the industry you choose can affect earning potential by as much as 85% (the gap between the highest and lowest paying industries). Data shows that the Energy & Utilities and Pharmaceuticals sectors offer the strongest compensation, at 40% above the average. In contrast, Assistant Brand Manager positions in Telecom or Retail & Wholesale typically offer lower base pay, as these industries often view Assistant Brand Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Energy & Utilities | $175,403 | $84.0 | 40% |
| Pharmaceuticals | $169,138 | $81.0 | 35% |
| Software & Networking | $169,138 | $81.0 | 35% |
| Construction | $162,874 | $78.0 | 30% |
| Aerospace & Defense | $156,609 | $75.0 | 25% |
Understanding how an Assistant Brand Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $138,936 | $11,578 | $2,672 | $67 |
| Average | $125,288 | $10,441 | $2,409 | $60 |
| 25th Percentile | $116,094 | $9,675 | $2,233 | $56 |
Ready to take the next step in your career? Browse thousands of current Assistant Brand Manager job openings on our job board. Use the search bar below to find your perfect match.
Jakks Pacific Inc
Santa Monica, CA
Jakks Pacific Inc | Santa Monica, CA
Job Description. Job Description. JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that fe... more
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Tacori
Glendale, CA
Tacori | Glendale, CA
Job Description. Job Description. Brand ManagerRole overview. Tacori is looking for a highly organized, creative, and strategic Brand Manager to support th... more
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SAMYANG AMERICA INC
Brea, CA
SAMYANG AMERICA INC | Brea, CA
Job Description. Job Description. About Samyang America. Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innov... more
1 Day Ago
eJam
Santa Ana, CA
eJam | Santa Ana, CA
Job Description. Job Description. Reports to. Head of Brand. Location. Santa Ana, CA (on-site). Job Type. Full-time. Salary. $100k -115K. About Us. eJam is... more
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Chowking Support Center
West Covina, CA
Chowking Support Center | West Covina, CA
Job Description. Job Description. BRAND MANAGER. An energetic marketing professional who can generate strategies and execute marketing plans that grow mark... more
3 Days Ago
Marquee Brands
Redondo Beach, CA
Marquee Brands | Redondo Beach, CA
Job Description. Job Description. Brand Manager - Redondo Beach (Hybrid). Marquee Brands is seeking a knowledgeable, strategic, product-loving Brand Manage... more
5 Days Ago
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