Dealer Representative Salary in the United States

How much does a Dealer Representative make in the United States?

As of January 01, 2026, the average salary for a Dealer Representative in the United States is $24,653 per year, which breaks down to an hourly rate of $12.

However, a Dealer Representative's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $27,859
  • Majority Range (25th-75th percentile): $22,818 to $26,331
  • Entry-Level (10th percentile): $21,147
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View as table View as graph 25% $22,818 10% $21,147 90% $27,859 75% $26,331 $24,653 50%(Median) Didn’t find job title? Click

Dealer Representative Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $26,331 $2,194 $506 $13
Average $24,653 $2,054 $474 $12
25th Percentile $22,818 $1,901 $439 $11
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Key Factors That Influence Dealer Representative Salaries

A Dealer Representative's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Dealer Representative Salaries?

Experience is a primary driver of a Dealer Representative's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $24,193
  • Early Career (1-2 years): $24,530
  • Mid-Level (2-4 years): $25,073
  • Senior-Level (5-8 years): $25,147
  • Expert (over 8 years): $25,270
Levels Salary
Entry Level Dealer Representative$24,193
Intermediate Level Dealer Representative$24,530
Senior Level Dealer Representative$25,073
Specialist Level Dealer Representative$25,147
Expert Level Dealer Representative$25,270
$24,193 0 yr
$24,530 < 2 yrs
$25,073 2-4 yrs
$25,147 5-8 yrs
$25,270 > 8 yrs
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What Am I Worth?

How Do Dealer Representative Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Dealer Representatives. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $27,296.
  • California: $27,192.
  • Massachusetts: $26,830.

Top Paying Cities for Dealer Representatives

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $31,095
  • San Francisco: $30,789
  • Oakland: $30,106

What Skills Can Increase a Dealer Representative's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 9.27% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Auto Sales (Mentioned in 3.91% Job Postings): Auto sales means a facility used for the purpose of retail sales of motor vehicles. Such facilities may include in-door and out-door vehicle storage areas, offices, and auto repair facilities.
  • Square (Mentioned in 0.67% Job Postings): Square in geometry, a plane figure with four equal sides and four right (90°) angles. A square is a special kind of rectangle and a special kind of parallelogram.
See More Skills
Skills Demand Percentage
Customer Service 9.27%
Auto Sales 3.91%
Square 0.67%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Dealer Representative's salary.
  • Sales Strategy: Can increase your salary by up to 154%.
  • Pricing: Can increase your salary by up to 100%.
  • Client Relationship: Can increase your salary by up to 78%.
Skill Salary Salary % Increase
Sales Strategy
$62,619
154%
Pricing
$49,306
100%
Client Relationship
$43,883
78%
Time Management
$43,143
75%
Software as a Service
$43,143
75%
Auto Sales
$40,185
63%
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How Education impacts a Dealer Representative's Salary?

Your level of education can impact your salary potential. While many Dealer Representatives enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Dealer Representative with a No Diploma is between $17,527 and $19,066).

Dealer Representative Salaries by Degree Level

Typical Education for Dealer Representative
Degree Level % of user with this level of education
No Diploma 8.3%
High School 54.2%
Associates 12.5%
Bachelors 25.0%
Masters 0.0%
Doctorate 0.0%
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Dealer Representative Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Dealer Representative's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Dealer Representative

Salaries for a Dealer Representative can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $35,525 in 2023 to around $34,702 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Dealer Representative salary trends, .

Average Annual Salary of Dealer Representative Over Time

2022
$???
2023
$35,525
2024
$34,938
2025
$34,702
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $35,525
2024 $34,938
2025 $34,702
2026
View More
2027
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Most common benefits for Dealer Representative

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Dealer Representative

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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