Dealer Manager Salary in the United States

How much does a Dealer Manager make in the United States?

As of January 01, 2026, the average salary for a Dealer Manager in the United States is $128,403 per year, which breaks down to an hourly rate of $62.

However, a Dealer Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $161,624
  • Majority Range (25th-75th percentile): $115,965 to $145,792
  • Entry-Level (10th percentile): $104,641
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View as table View as graph 25% $115,965 10% $104,641 90% $161,624 75% $145,792 $128,403 50%(Median) Didn’t find job title? Click

Dealer Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $145,792 $12,149 $2,804 $70
Average $128,403 $10,700 $2,469 $62
25th Percentile $115,965 $9,664 $2,230 $56
Check out Dealer Manager Job Openings in the United States
Indirect Dealer Representative

CommonWealth Central Credit Union - SAN JOSE, CA

Automotive Dealer Service Technician

Ted Britt Automotive Group - STERLING, VA

Search More Dealer Manager Jobs in the United States

Key Factors That Influence Dealer Manager Salaries

A Dealer Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Dealer Manager Salaries?

Experience is a primary driver of a Dealer Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $124,948
  • Early Career (1-2 years): $125,467
  • Mid-Level (2-4 years): $126,676
  • Senior-Level (5-8 years): $128,058
  • Expert (over 8 years): $131,262
Levels Salary
Entry Level Dealer Manager$124,948
Intermediate Level Dealer Manager$125,467
Senior Level Dealer Manager$126,676
Specialist Level Dealer Manager$128,058
Expert Level Dealer Manager$131,262
$124,948 0 yr
$125,467 < 2 yrs
$126,676 2-4 yrs
$128,058 5-8 yrs
$131,262 > 8 yrs
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What Am I Worth?

Top Paying Cities for Dealer Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $161,955
  • San Francisco: $160,363
  • Oakland: $156,806

What Skills Can Increase a Dealer Manager's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.35% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Outside Sales (Mentioned in 1.7% Job Postings): Outside sales refer to the sales of products or services by sales personnel that physically go out into the field to meet with prospective customers.
  • Customer Satisfaction (Mentioned in 1.36% Job Postings): Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
See More Skills
Skills Demand Percentage
Customer Service 14.35%
Outside Sales 1.7%
Customer Satisfaction 1.36%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Dealer Manager's salary.
  • Retail Industry: Can increase your salary by up to 8%.
  • Consumer Electronics: Can increase your salary by up to 7%.
  • Sales Operations: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Retail Industry
$138,675
8%
Consumer Electronics
$137,391
7%
Sales Operations
$136,107
6%
Salesforce
$134,823
5%
Sales Function
$134,823
5%
Initiative
$134,823
5%
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How Education impacts a Dealer Manager's Salary?

Your level of education can impact your salary potential. While many Dealer Managers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Dealer Manager with a Associate's Degree is between $128,474 and $139,733).

Dealer Manager Salaries by Degree Level

Typical Education for Dealer Manager
Degree Level % of user with this level of education
No Diploma 0.6%
High School 19.0%
Associates 9.6%
Bachelors 56.0%
Masters 14.2%
Doctorate 0.6%
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Dealer Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Dealer Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Dealer Manager

Salaries for a Dealer Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $118,212 in 2023 to around $118,511 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Dealer Manager salary trends, .

Average Annual Salary of Dealer Manager Over Time

2022
$???
2023
$118,212
2024
$119,005
2025
$118,511
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $118,212
2024 $119,005
2025 $118,511
2026
View More
2027
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Most common benefits for Dealer Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Dealer Manager

Here are companies hiring for Dealer Manager and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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