Digital Manager Salary in Rochester, New York

How much does a Digital Manager make in Rochester, NY?

As of March 01, 2025, the average annual salary for a Digital Manager in Rochester, NY is $135,211. Salary.com reports that pay typically ranges from $117,872 to $156,836, with most professionals earning between $102,086 and $176,525.

Search Digital Manager Jobs in Rochester, NY

Develop a Job description

Pay Equity

2024 Compensation Trend

Benefits Consulting

Salary range for a Digital Manager

$117,872 to $156,836

Employers: Find Surveys For This Job

Employers: Price Your Company Jobs

View Average Salary for United States
Adjust Digital Manager Salary:
Select State
Select City in NY
Choose Similar Job
Pick Related Category
View Cost of Living in Rochester, New York

Facing Salary Structure Challenges? Let Our Expert Guide You

The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.

We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

Digital Manager

Review the job openings and experience requirements for the Digital Manager job to confirm that it is the job you are seeking.

See user submitted job responsibilities for Digital Manager.

Search Digital Manager Job Openings

Job Openings for Digital Manager in Rochester, NY

What does a Digital Manager do?

Common responsibilities of a Digital Manager

Assist the Director of Digital Marketing in search engine optimization (SEO), constituent surveys, environmental scans, general web and video projects, and other duties as assigned.

August 23, 2022

Works with cross-functional Product Managers and up with Sr Managers, Product Management to drive work across other product teams and helps move and prioritize work into other product backlogs.

October 09, 2022

Collaborate with creative, property marketing, digital marketing, social media and public relation teams to insure brand consistency and unified direction as well as suggest innovative solutions to business requirements that leverage digital content providing marketing differentiation, performance improvements and better user experiences.

October 31, 2022

Leads a team of digital marketing strategists in ongoing marketing planning around merchandising, social media, pay-per-click, display, search engine optimization, content marketing, and analytics in cohesive efforts driving channel growth.

December 30, 2022

Demonstrated understanding of current digital and social media best practices and trends, including knowledge of channel optimization for maximum reach and visibility.

January 10, 2023

Maintains website by upgrading content and design, monitoring analytics and testing for improvements/issues.

January 14, 2023

Support change management during implementation of new marketing technology rollouts, including the management of training and adoption of marketing tools and technology.

February 06, 2023

Manage campaign development across all digital advertising tactics, including the overall search strategy, to ensure campaigns are successfully implemented, drive traffic to our website and the individual practice websites.

March 10, 2023

Create appropriate project documentation such as user flows, detailed requirements and JIRA tickets to help our internal teams understand what is expected of them, so that they deliver quality work in an efficient manner.

April 08, 2023

Develops and defends the business case for a new product feature or set of features, works with finance to create detailed financial models and uses business/financial acumen to modify as necessary.

May 17, 2023

Submit Other Responsibilities

Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

Detailed skills and competency reports for specific positions
Job and employee pricing reports
Compensation data tools, salary structures, surveys and benchmarks.

Learn about

Digital Manager Salary By Experience Levels in Rochester, NY

How much should you be earning in Digital Manager in Rochester, NY based on your current experience?

Tell us how much experience you have and see an estimate of earnings and view how different experience leavels impact potential pay for Digital Manager in Rochester, NY

RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Digital Manager Salary By Level of Education in Rochester, NY

Do you know how much should you be paid for a Digital Manager position in Rochester, NY based on your education level?

Tell us about your education and see an estimate of earnings for Digital Manager in Rochester, NY and well to know the impact of education on future careers.

LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Digital Manager in Rochester, NY

Average Base Salary

Core compensation

117872

156836

135211

Average Total Cash Compensation

Includes base and annual incentives

120018

167514

139757

What is the average salary for Digital Manager in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Manager in Rochester, NY. The base salary for Digital Manager ranges from $117,872 to $156,836 with the average base salary of $135,211. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $120,018 to $167,514 with the average total cash compensation of $139,757.

View Average Salary for Digital Manager as table

	Average Salary	Average Salary Range
Base Salary	$135,211	$117,872 - $156,836
Bonus	$4,546	$2,146 - $10,678
Total Pay	$139,757	$120,018 - $167,514

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Digital Manager Salary Near Rochester, NY

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Rochester, NY
CITY, STATE Henrietta, NY	AVERAGE SALARY RANGE $118,086 - $157,122	COMPARE TO Rochester, NY
CITY, STATE Buffalo, NY	AVERAGE SALARY RANGE $116,952 - $155,612	COMPARE TO Rochester, NY
CITY, STATE Niagara Falls, NY	AVERAGE SALARY RANGE $116,712 - $155,293	COMPARE TO Rochester, NY
CITY, STATE Clay, NY	AVERAGE SALARY RANGE $119,134 - $158,516	COMPARE TO Rochester, NY
CITY, STATE Syracuse, NY	AVERAGE SALARY RANGE $119,134 - $158,516	COMPARE TO Rochester, NY
CITY, STATE Jamestown, NY	AVERAGE SALARY RANGE $113,451 - $150,955	COMPARE TO Rochester, NY

See salaries for Digital Manager in locations close to Rochester, NY. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Rochester, New York

Rochester is at 43°9′56″N 77°36′41″W / 43.16556°N 77.61139°W / 43.16556; -77.61139 (43.165496, −77.611504). The city is about 73 miles (120 km) east-northeast of Buffalo and about 87 miles (140 km) west of Syracuse and Albany, the state capital is 226 miles (360 km) to the east ; it sits on Lake Ontario's southern shore. The Genesee River bisects the city. Toronto, Canada is northwest 168 miles (270 km) and New York City is about 350 miles (560 km) to the southeast. According to the United States Census Bureau, the city has a total area of 37.1 square miles (96 km2), of which 35.8 square m...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Digital Manager in Rochester, NY

See Additional Similar Jobs

Loading results...

JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Digital Marketing Manager	LOCATION Rochester, NY	MINIMUM SALARY $110,516	MAXIMUM SALARY $139,858
JOB TITLE Digital Marketing Senior Manager	LOCATION Rochester, NY	MINIMUM SALARY $151,695	MAXIMUM SALARY $193,561
JOB TITLE Digital Production Manager	LOCATION Rochester, NY	MINIMUM SALARY $116,323	MAXIMUM SALARY $154,928
JOB TITLE Digital Design Engineering Manager	LOCATION Rochester, NY	MINIMUM SALARY $179,029	MAXIMUM SALARY $204,820
JOB TITLE Manager of Digital Banking	LOCATION Rochester, NY	MINIMUM SALARY $67,700	MAXIMUM SALARY $94,000
JOB TITLE Digital Merchandising Manager	LOCATION Rochester, NY	MINIMUM SALARY $98,600	MAXIMUM SALARY $139,200

The Digital Manager job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Rochester, NY that might be a good fit for the type of job and salary you are looking for.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.