Collaborate with the University Marketing team, Admissions, Southeast Online and other campus partners and external vendors to develop campaign assets such as social media content, search/pay per click and display advertising, blog posts, eBooks, and other content and assets.
October 15, 2022
Edit marketing materials for clarity, organization, technical accuracy, grammar, punctuation, trademarks, brand, and house style.
December 13, 2022
Maintains the corporate style guide, copy database, legal disclaimers list, templates and other tools required for quality assurance.
February 12, 2023
Manage Analytics duties to develop key performance indicators, metrics dashboards, and reports on effectiveness of digital marketing campaigns to inform strategic decision-making and campaign investment, optimize conversion points, and improve key performance metrics across the marketing funnel to ensure return on investments.
February 13, 2023