Marketing Lead Salary in Appleton, Wisconsin

How much does a Marketing Lead make in Appleton, WI?

As of April 01, 2025, the average annual salary for a Marketing Lead in Appleton, WI is $122,279. Salary.com reports that pay typically ranges from $107,610 to $139,379, with most professionals earning between $94,255 and $154,948.

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Salary range for a Marketing Lead

$107,610 to $139,379

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Marketing Lead

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Job Openings for Marketing Lead in Appleton, WI

What does a Marketing Lead do?

Common responsibilities of a Marketing Lead

Build revenue-producing marketing programs in multiple channels, including SEM, email marketing, display and social media advertising, tradeshows, content marketing and affiliate marketing.

February 17, 2023

Demonstrate your expertise with inbound and lead generation tactics including blogging, social media marketing, search engine optimization, e-book/white paper/video content creation, website updates, email marketing, and others.

October 24, 2022

Lead your team with integrity and create an environment where your team members feel included, valued, and supported to do work that energizes them.

January 04, 2023

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Marketing Lead Salary By Experience Levels in Appleton, WI

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Lead Salary By Level of Education in Appleton, WI

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Marketing Lead in Appleton, WI

Average Base Salary

Core compensation

107610

139379

122279

Average Total Cash Compensation

Includes base and annual incentives

114609

153498

132223

What is the average salary for Marketing Lead in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Lead in Appleton, WI. The base salary for Marketing Lead ranges from $107,610 to $139,379 with the average base salary of $122,279. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $114,609 to $153,498 with the average total cash compensation of $132,223.

View Average Salary for Marketing Lead as table

	Average Salary	Average Salary Range
Base Salary	$122,279	$107,610 - $139,379
Bonus	$9,944	$6,999 - $14,119
Total Pay	$132,223	$114,609 - $153,498

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Lead Salary Near Appleton, WI

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Appleton, WI
CITY, STATE Oshkosh, WI	AVERAGE SALARY RANGE $106,642 - $138,126	COMPARE TO Appleton, WI
CITY, STATE Green Bay, WI	AVERAGE SALARY RANGE $105,697 - $136,901	COMPARE TO Appleton, WI
CITY, STATE Milwaukee, WI	AVERAGE SALARY RANGE $111,347 - $144,220	COMPARE TO Appleton, WI
CITY, STATE Waukesha, WI	AVERAGE SALARY RANGE $110,936 - $143,687	COMPARE TO Appleton, WI
CITY, STATE Madison, WI	AVERAGE SALARY RANGE $109,579 - $141,929	COMPARE TO Appleton, WI
CITY, STATE Racine, WI	AVERAGE SALARY RANGE $107,510 - $139,249	COMPARE TO Appleton, WI

See salaries for Marketing Lead in locations close to Appleton, WI. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Appleton, Wisconsin

Appleton is a city in Outagamie (mostly), Calumet, and Winnebago counties in the U.S. state of Wisconsin. One of the Fox Cities, it is situated on the Fox River, 30 miles (48 km) southwest of Green Bay and 100 miles (160 km) north of Milwaukee. Appleton is the county seat of Outagamie County. The population was 72,623 at the 2010 census. Of this, 60,045 were in Outagamie County, 11,088 in Calumet County, and 1,490 in Winnebago County. Appleton is the principal city of the Appleton, Wisconsin Metropolitan Statistical Area, which is included in the Appleton-Oshkosh-Neenah, Wisconsin Combined Sta...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Marketing Lead in Appleton, WI

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JOB TITLE Product Marketing Lead	LOCATION Appleton, WI	MINIMUM SALARY $114,097	MAXIMUM SALARY $166,196
JOB TITLE Lead Specialist, Marketing	LOCATION Appleton, WI	MINIMUM SALARY $107,610	MAXIMUM SALARY $139,379
JOB TITLE Lead, Channel Marketing	LOCATION Appleton, WI	MINIMUM SALARY $72,927	MAXIMUM SALARY $95,675
JOB TITLE Marketing Analytics Lead	LOCATION Appleton, WI	MINIMUM SALARY $102,075	MAXIMUM SALARY $129,903
JOB TITLE Marketing Communications Lead	LOCATION Appleton, WI	MINIMUM SALARY $107,900	MAXIMUM SALARY $143,084
JOB TITLE Lead Marketing Manager	LOCATION Appleton, WI	MINIMUM SALARY $107,610	MAXIMUM SALARY $139,379

The Marketing Lead job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Appleton, WI that might be a good fit for the type of job and salary you are looking for.

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