Marketing Lead Salary in Charlotte, North Carolina

How much does a Marketing Lead make in Charlotte, NC?

As of April 01, 2025, the average annual salary for a Marketing Lead in Charlotte, NC is $122,153. Salary.com reports that pay typically ranges from $107,499 to $139,235, with most professionals earning between $94,157 and $154,788.

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Salary range for a Marketing Lead

$107,499 to $139,235

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Marketing Lead

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Job Openings for Marketing Lead in Charlotte, NC

What does a Marketing Lead do?

Common responsibilities of a Marketing Lead

Build revenue-producing marketing programs in multiple channels, including SEM, email marketing, display and social media advertising, tradeshows, content marketing and affiliate marketing.

February 17, 2023

Demonstrate your expertise with inbound and lead generation tactics including blogging, social media marketing, search engine optimization, e-book/white paper/video content creation, website updates, email marketing, and others.

October 24, 2022

Lead your team with integrity and create an environment where your team members feel included, valued, and supported to do work that energizes them.

January 04, 2023

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Marketing Lead Salary By Experience Levels in Charlotte, NC

How much should you be earning in Marketing Lead in Charlotte, NC based on your current experience?

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Lead Salary By Level of Education in Charlotte, NC

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Marketing Lead in Charlotte, NC

Average Base Salary

Core compensation

107499

139235

122153

Average Total Cash Compensation

Includes base and annual incentives

114491

153340

132086

What is the average salary for Marketing Lead in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Lead in Charlotte, NC. The base salary for Marketing Lead ranges from $107,499 to $139,235 with the average base salary of $122,153. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $114,491 to $153,340 with the average total cash compensation of $132,086.

View Average Salary for Marketing Lead as table

	Average Salary	Average Salary Range
Base Salary	$122,153	$107,499 - $139,235
Bonus	$9,933	$6,992 - $14,105
Total Pay	$132,086	$114,491 - $153,340

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Lead Salary Near Charlotte, NC

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Charlotte, NC
CITY, STATE Concord, NC	AVERAGE SALARY RANGE $105,386 - $136,498	COMPARE TO Charlotte, NC
CITY, STATE Kannapolis, NC	AVERAGE SALARY RANGE $103,951 - $134,640	COMPARE TO Charlotte, NC
CITY, STATE Gastonia, NC	AVERAGE SALARY RANGE $107,388 - $139,091	COMPARE TO Charlotte, NC
CITY, STATE Rock Hill, SC	AVERAGE SALARY RANGE $107,187 - $138,832	COMPARE TO Charlotte, NC
CITY, STATE Salisbury, NC	AVERAGE SALARY RANGE $104,207 - $134,971	COMPARE TO Charlotte, NC
CITY, STATE Hickory, NC	AVERAGE SALARY RANGE $106,376 - $137,780	COMPARE TO Charlotte, NC

See salaries for Marketing Lead in locations close to Charlotte, NC. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Charlotte, North Carolina

Charlotte (/ˈʃɑːrlət/) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont, it is the county seat of Mecklenburg County. In 2017, the U.S. Census Bureau estimated the population was 859,035, making it the 17th-most populous city in the United States. The Charlotte metropolitan area's population ranks 22nd in the U.S., and had a 2016 population of 2,474,314. The Charlotte metropolitan area is part of a sixteen-county market region or combined statistical area with a 2016 census-estimated population of 2,632,249. Between 2004 and 2014, Charlotte was ranked as...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Product Marketing Lead	LOCATION Charlotte, NC	MINIMUM SALARY $113,979	MAXIMUM SALARY $166,024
JOB TITLE Lead Specialist, Marketing	LOCATION Charlotte, NC	MINIMUM SALARY $107,499	MAXIMUM SALARY $139,235
JOB TITLE Lead, Channel Marketing	LOCATION Charlotte, NC	MINIMUM SALARY $72,851	MAXIMUM SALARY $95,576
JOB TITLE Marketing Analytics Lead	LOCATION Charlotte, NC	MINIMUM SALARY $101,970	MAXIMUM SALARY $129,769
JOB TITLE Marketing Communications Lead	LOCATION Charlotte, NC	MINIMUM SALARY $107,788	MAXIMUM SALARY $142,936
JOB TITLE Lead Marketing Manager	LOCATION Charlotte, NC	MINIMUM SALARY $107,499	MAXIMUM SALARY $139,235

The Marketing Lead job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Charlotte, NC that might be a good fit for the type of job and salary you are looking for.

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