Marketing Lead Salary in Richmond, Virginia

How much does a Marketing Lead make in Richmond, VA?

As of March 01, 2025, the average annual salary for a Marketing Lead in Richmond, VA is $122,628. Salary.com reports that pay typically ranges from $107,919 to $139,776, with most professionals earning between $94,526 and $155,388.

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Salary range for a Marketing Lead

$107,919 to $139,776

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Marketing Lead

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Job Openings for Marketing Lead in Richmond, VA

What does a Marketing Lead do?

Common responsibilities of a Marketing Lead

Build revenue-producing marketing programs in multiple channels, including SEM, email marketing, display and social media advertising, tradeshows, content marketing and affiliate marketing.

February 17, 2023

Demonstrate your expertise with inbound and lead generation tactics including blogging, social media marketing, search engine optimization, e-book/white paper/video content creation, website updates, email marketing, and others.

October 24, 2022

Lead your team with integrity and create an environment where your team members feel included, valued, and supported to do work that energizes them.

January 04, 2023

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Marketing Lead Salary By Experience Levels in Richmond, VA

How much should you be earning in Marketing Lead in Richmond, VA based on your current experience?

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Lead Salary By Level of Education in Richmond, VA

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Marketing Lead in Richmond, VA

Average Base Salary

Core compensation

107919

139776

122628

Average Total Cash Compensation

Includes base and annual incentives

114937

153934

132596

What is the average salary for Marketing Lead in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Lead in Richmond, VA. The base salary for Marketing Lead ranges from $107,919 to $139,776 with the average base salary of $122,628. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $114,937 to $153,934 with the average total cash compensation of $132,596.

View Average Salary for Marketing Lead as table

	Average Salary	Average Salary Range
Base Salary	$122,628	$107,919 - $139,776
Bonus	$9,968	$7,018 - $14,158
Total Pay	$132,596	$114,937 - $153,934

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Lead Salary Near Richmond, VA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Richmond, VA
CITY, STATE Petersburg, VA	AVERAGE SALARY RANGE $110,470 - $143,080	COMPARE TO Richmond, VA
CITY, STATE Virginia State University, VA	AVERAGE SALARY RANGE $110,470 - $143,080	COMPARE TO Richmond, VA
CITY, STATE Newport News, VA	AVERAGE SALARY RANGE $105,013 - $136,012	COMPARE TO Richmond, VA
CITY, STATE Hampton, VA	AVERAGE SALARY RANGE $105,013 - $136,012	COMPARE TO Richmond, VA
CITY, STATE Suffolk, VA	AVERAGE SALARY RANGE $104,376 - $135,188	COMPARE TO Richmond, VA
CITY, STATE Portsmouth, VA	AVERAGE SALARY RANGE $104,436 - $135,265	COMPARE TO Richmond, VA

See salaries for Marketing Lead in locations close to Richmond, VA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Richmond, Virginia

Richmond (/ˈrɪtʃmənd/) is the capital of the Commonwealth of Virginia in the United States. It is the center of the Richmond Metropolitan Statistical Area (MSA) and the Greater Richmond Region. Richmond was incorporated in 1742 and has been an independent city since 1871. As of the 2010 census, the city's population was 204,214; in 2016, the population was estimated to be 223,170, making Richmond the fourth-most populous city in Virginia. The Richmond Metropolitan Area has a population of 1,260,029, the third-most populous metro in the state. Richmond is located at the fall line of the James R...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Growth Marketing Lead	LOCATION Richmond, VA	MINIMUM SALARY $105,908	MAXIMUM SALARY $137,477
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JOB TITLE Marketing Analytics Lead	LOCATION Richmond, VA	MINIMUM SALARY $100,041	MAXIMUM SALARY $127,108

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