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As of August 01, 2026, the average salary for a Media Analyst in California is $98,284 per year, which breaks down to an hourly rate of $47.
However, a Media Analyst's salary can vary significantly. Here’s a look at the typical salary range:
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Media Analyst Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $105,723 | $8,810 | $2,033 | $51 |
| Average | $98,284 | $8,190 | $1,890 | $47 |
| 25th Percentile | $90,403 | $7,534 | $1,739 | $43 |
Archetype - San Francisco, CA
Audience Engagement - Los Angeles, CA
DirectedLINK LLC - Los Angeles, CA
Amadeus IT Group S.A - San Jose, CA
A Media Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Media Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Media Pla... Level Media Analyst | $62,435 |
| Media Pla... Level Media Analyst | $75,398 |
| Media Ana... Level Media Analyst | $97,737 |
| Media Pla... Level Media Analyst | $128,427 |
| Media Sup... Level Media Analyst | $113,379 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Analysts. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Media Analyst roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Aerospace & Defense sectors offer the strongest compensation, at 50% above the average. In contrast, Media Analyst positions in Edu., Gov't. & Nonprofit or Transportation typically offer lower base pay, as these industries often view Media Analyst as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Software & Networking | $147,427 | $71.0 | 50% |
Understanding how a Media Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $105,723 | $8,810 | $2,033 | $51 |
| Average | $98,284 | $8,190 | $1,890 | $47 |
| 25th Percentile | $90,403 | $7,534 | $1,739 | $43 |
Ready to take the next step in your career? Browse thousands of current Media Analyst job openings on our job board. Use the search bar below to find your perfect match.
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