Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
June 10, 2022
Create and implement effective desktop and mobile campaigns across a number of paid media platforms, including Google AdWords, Google Display Network, Bings Ads Manager, Facebook Ad Manager and other platforms.
December 28, 2022
Collaborate and maintain close relationships with cross-functional teams to maximize reach of social media efforts and ensure alignment across channels and teams.
January 06, 2023
Plan, develop, and execute our comprehensive social media editorial calendar in conjunction with our key themes, other digital strategies, product launches, and key moments in time for our customers.
February 18, 2023
Understand the content landscape and media environment, revenue streams, digital business models and overall internet/technology space, and be a reliable source of insight on those media & entertainment products.
March 16, 2023
Provide value-added input into concept development, budgeting, implementation and performance measurement of marketing programs.
March 22, 2023
Develop and nurture an effective, productive and respectful rapport and working relationship with students, faculty and staff co-workers, and various campus and community constituencies maintaining an appropriate level of professionalism.
April 17, 2023
Lead growth strategy for Branded Content products, including internal enablement, training, and segment-specific product messaging, inform marketing collateral, such as product/segment narratives and playbooks.
April 19, 2023
Demonstrate strong written, telephone, and electronic (email and internet) communication skills and strengths in public speaking.
April 22, 2023
Manage both national and regional budgets for press fleet and all responsibilities associated with advanced ordering of press fleet vehicles to ensure necessary vehicle inventory to meet PR program objectives.
May 19, 2023