PPC Specialist Salary in Charlotte, North Carolina

How much does a PPC Specialist make in Charlotte, NC?

As of April 01, 2025, the average annual salary for a PPC Specialist in Charlotte, NC is $73,518. Salary.com reports that pay typically ranges from $68,731 to $78,653, with most professionals earning between $64,373 and $83,329.

Search PPC Specialist Jobs in Charlotte, NC

Develop a Job description

Pay Equity

2024 Compensation Trend

Benefits Consulting

Salary range for an PPC Specialist

$68,731 to $78,653

Employers: Find Surveys For This Job

Employers: Price Your Company Jobs

View Average Salary for United States
Adjust PPC Specialist Salary:
Select State
Select City in NC
Choose Similar Job
Pick Related Category
View Cost of Living in Charlotte, North Carolina

Facing Salary Structure Challenges? Let Our Expert Guide You

The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.

We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

PPC Specialist

Review the job openings and experience requirements for the PPC Specialist job to confirm that it is the job you are seeking.

See user submitted job responsibilities for PPC Specialist.

Search PPC Specialist Job Openings

Job Openings for PPC Specialist in Charlotte, NC

What does a PPC Specialist do?

Common responsibilities of a PPC Specialist

Manage the day-to-day search marketing activities across multiple search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.

January 22, 2023

Build strong relationships with clients to ensure that their needs are constantly met and are congruent with company mission and vision.

February 10, 2023

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

March 20, 2023

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out any key areas of importance in accordance with company goals.

September 01, 2022

Understands other forms of digital marketing,including content marketing, SEO, conversion optimization, landing page optimization,paid marketing, re-targeting, email marketing, etc.

March 27, 2023

Execute marketing automation/email marketing components of approved campaigns, which includes segmentation, email creation, and scheduling.

April 04, 2023

Track, report, and provide analysis on all performance metrics for paid marketing campaigns, this includes internal and external/competitor strategy analysis.

April 05, 2023

Develop and measure A/B tests in order to deploy strategies based on insights that will increase conversion rates and lower cost-per-lead and increase ROI across campaigns.

April 17, 2023

Implement strategies to improve PPC performance to the clients website through PPC techniques.

April 28, 2023

Create, manage, and execute paid search, display, and video campaigns, including account/campaign setup, strategy, monthly optimizations, and pacing in Google Adwords, Bing ads, and Facebook platforms.

May 04, 2023

Submit Other Responsibilities

Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

Detailed skills and competency reports for specific positions
Job and employee pricing reports
Compensation data tools, salary structures, surveys and benchmarks.

Learn about

PPC Specialist Salary By Experience Levels in Charlotte, NC

How much should you be earning in PPC Specialist in Charlotte, NC based on your current experience?

Tell us how much experience you have and see an estimate of earnings and view how different experience leavels impact potential pay for PPC Specialist in Charlotte, NC

RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

PPC Specialist Salary By Level of Education in Charlotte, NC

Do you know how much should you be paid for a PPC Specialist position in Charlotte, NC based on your education level?

Tell us about your education and see an estimate of earnings for PPC Specialist in Charlotte, NC and well to know the impact of education on future careers.

LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for PPC Specialist in Charlotte, NC

Average Base Salary

Core compensation

68731

78653

73518

Average Total Cash Compensation

Includes base and annual incentives

71689

82589

76954

What is the average salary for PPC Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of PPC Specialist in Charlotte, NC. The base salary for PPC Specialist ranges from $68,731 to $78,653 with the average base salary of $73,518. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $71,689 to $82,589 with the average total cash compensation of $76,954.

View Average Salary for PPC Specialist as table

	Average Salary	Average Salary Range
Base Salary	$73,518	$68,731 - $78,653
Bonus	$3,436	$2,958 - $3,936
Total Pay	$76,954	$71,689 - $82,589

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

PPC Specialist Salary Near Charlotte, NC

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Charlotte, NC
CITY, STATE Concord, NC	AVERAGE SALARY RANGE $67,380 - $77,107	COMPARE TO Charlotte, NC
CITY, STATE Kannapolis, NC	AVERAGE SALARY RANGE $66,462 - $76,057	COMPARE TO Charlotte, NC
CITY, STATE Gastonia, NC	AVERAGE SALARY RANGE $68,660 - $78,572	COMPARE TO Charlotte, NC
CITY, STATE Rock Hill, SC	AVERAGE SALARY RANGE $68,532 - $78,425	COMPARE TO Charlotte, NC
CITY, STATE Salisbury, NC	AVERAGE SALARY RANGE $66,626 - $76,244	COMPARE TO Charlotte, NC
CITY, STATE Hickory, NC	AVERAGE SALARY RANGE $68,013 - $77,831	COMPARE TO Charlotte, NC

See salaries for PPC Specialist in locations close to Charlotte, NC. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Charlotte, North Carolina

Charlotte (/ˈʃɑːrlət/) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont, it is the county seat of Mecklenburg County. In 2017, the U.S. Census Bureau estimated the population was 859,035, making it the 17th-most populous city in the United States. The Charlotte metropolitan area's population ranks 22nd in the U.S., and had a 2016 population of 2,474,314. The Charlotte metropolitan area is part of a sixteen-county market region or combined statistical area with a 2016 census-estimated population of 2,632,249. Between 2004 and 2014, Charlotte was ranked as...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to PPC Specialist in Charlotte, NC

See Additional Similar Jobs

Loading results...

JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Technical PPC Specialist	LOCATION Charlotte, NC	MINIMUM SALARY $71,851	MAXIMUM SALARY $87,324
JOB TITLE Marketing PPC/SEM Specialist	LOCATION Charlotte, NC	MINIMUM SALARY $60,800	MAXIMUM SALARY $75,400
JOB TITLE Technical PPC/SEO Specialist	LOCATION Charlotte, NC	MINIMUM SALARY $69,669	MAXIMUM SALARY $88,471
JOB TITLE Technical PPC/SEO Specialist III	LOCATION Charlotte, NC	MINIMUM SALARY $111,420	MAXIMUM SALARY $130,680
JOB TITLE Technical PPC/SEO Specialist I	LOCATION Charlotte, NC	MINIMUM SALARY $67,390	MAXIMUM SALARY $85,590
JOB TITLE Technical PPC/SEO Specialist II	LOCATION Charlotte, NC	MINIMUM SALARY $85,560	MAXIMUM SALARY $105,240

The PPC Specialist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Charlotte, NC that might be a good fit for the type of job and salary you are looking for.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.