PPC Specialist Salary in Louisville, Kentucky

How much does a PPC Specialist make in Louisville, KY?

As of March 01, 2025, the average annual salary for a PPC Specialist in Louisville, KY is $72,476. Salary.com reports that pay typically ranges from $67,756 to $77,539, with most professionals earning between $63,459 and $82,148.

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Salary range for an PPC Specialist

$67,756 to $77,539

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PPC Specialist

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Job Openings for PPC Specialist in Louisville, KY

What does a PPC Specialist do?

Common responsibilities of a PPC Specialist

Manage the day-to-day search marketing activities across multiple search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.

January 22, 2023

Build strong relationships with clients to ensure that their needs are constantly met and are congruent with company mission and vision.

February 10, 2023

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

March 20, 2023

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out any key areas of importance in accordance with company goals.

September 01, 2022

Understands other forms of digital marketing,including content marketing, SEO, conversion optimization, landing page optimization,paid marketing, re-targeting, email marketing, etc.

March 27, 2023

Execute marketing automation/email marketing components of approved campaigns, which includes segmentation, email creation, and scheduling.

April 04, 2023

Track, report, and provide analysis on all performance metrics for paid marketing campaigns, this includes internal and external/competitor strategy analysis.

April 05, 2023

Develop and measure A/B tests in order to deploy strategies based on insights that will increase conversion rates and lower cost-per-lead and increase ROI across campaigns.

April 17, 2023

Implement strategies to improve PPC performance to the clients website through PPC techniques.

April 28, 2023

Create, manage, and execute paid search, display, and video campaigns, including account/campaign setup, strategy, monthly optimizations, and pacing in Google Adwords, Bing ads, and Facebook platforms.

May 04, 2023

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PPC Specialist Salary By Experience Levels in Louisville, KY

How much should you be earning in PPC Specialist in Louisville, KY based on your current experience?

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

PPC Specialist Salary By Level of Education in Louisville, KY

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for PPC Specialist in Louisville, KY

Average Base Salary

Core compensation

67756

77539

72476

Average Total Cash Compensation

Includes base and annual incentives

70670

81420

75859

What is the average salary for PPC Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of PPC Specialist in Louisville, KY. The base salary for PPC Specialist ranges from $67,756 to $77,539 with the average base salary of $72,476. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $70,670 to $81,420 with the average total cash compensation of $75,859.

View Average Salary for PPC Specialist as table

	Average Salary	Average Salary Range
Base Salary	$72,476	$67,756 - $77,539
Bonus	$3,382	$2,913 - $3,881
Total Pay	$75,859	$70,670 - $81,420

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

PPC Specialist Salary Near Louisville, KY

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Louisville, KY
CITY, STATE Frankfort, KY	AVERAGE SALARY RANGE $64,794 - $74,148	COMPARE TO Louisville, KY
CITY, STATE Lexington, KY	AVERAGE SALARY RANGE $66,459 - $76,054	COMPARE TO Louisville, KY
CITY, STATE Bloomington, IN	AVERAGE SALARY RANGE $65,286 - $74,711	COMPARE TO Louisville, KY
CITY, STATE Richmond, KY	AVERAGE SALARY RANGE $65,809 - $75,310	COMPARE TO Louisville, KY
CITY, STATE Owensboro, KY	AVERAGE SALARY RANGE $66,563 - $76,174	COMPARE TO Louisville, KY
CITY, STATE Covington, KY	AVERAGE SALARY RANGE $69,308 - $79,315	COMPARE TO Louisville, KY

See salaries for PPC Specialist in locations close to Louisville, KY. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Louisville, Kentucky

Louisville and Jefferson County have a combined area of 397.68 square miles (1,030.0 km2), of which 380.46 square miles (985.4 km2) is land and 17.23 square miles (44.6 km2) (4.33%) is covered by water. Louisville is southeasterly situated along the border between Kentucky and Indiana, the Ohio River, in north-central Kentucky at the Falls of the Ohio. Although situated in a Southern state, Louisville is influenced by both Southern and Midwestern culture. It is sometimes referred to as either one of the northernmost Southern cities or as one of the southernmost Northern cities in the United St...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Technical PPC Specialist	LOCATION Louisville, KY	MINIMUM SALARY $76,132	MAXIMUM SALARY $101,402
JOB TITLE Marketing PPC/SEM Specialist	LOCATION Louisville, KY	MINIMUM SALARY $63,500	MAXIMUM SALARY $83,000
JOB TITLE Technical PPC/SEO Specialist	LOCATION Louisville, KY	MINIMUM SALARY $71,570	MAXIMUM SALARY $86,596
JOB TITLE Technical PPC/SEO Specialist III	LOCATION Louisville, KY	MINIMUM SALARY $118,950	MAXIMUM SALARY $139,760
JOB TITLE Technical PPC/SEO Specialist II	LOCATION Louisville, KY	MINIMUM SALARY $88,460	MAXIMUM SALARY $109,940
JOB TITLE Technical PPC/SEO Specialist I	LOCATION Louisville, KY	MINIMUM SALARY $68,490	MAXIMUM SALARY $82,790

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