Develop annual marketing plans (including DMA/Co-op plans, community programs and individual restaurants) designed to increase new customer visits, existing customer frequency and store level PSA.
March 16, 2020
Maintains an accurate and in-depth knowledge of all aspects of the community, particularly in areas such as rent and pricing information, market comps, vacancies, apartment availability, lease expirations, square footage, etc.
April 04, 2020
Assist in the development of all collateral materials used as part of the marketing/sales program in all assisted living communities.
April 16, 2020
Create and implement an integrated marketing plan that starts with a clear view of regional segmentation, an alignment with sales strategy and a solid understanding of the market trends within specific product lines and customer market segments.
April 19, 2020
Lead for the strategic planning process, communicating the vision/strategy to South Alabama region (Montgomery, Selma, Mobile, Lanett, Phenix City, Foley & Hartford), 7 centers, and 5 field based team members (direct reports).
April 20, 2020
Manages regional marketing co-ops, including the distribution of activity reports to facility and corporate leaders.
May 03, 2020
Monitor, analyze, and report on channel and field marketing programs regularly to evaluate the efficiency and effectiveness.
May 23, 2020