Support the selling process as needed through sales training activities and participation in key line reviews and customer meetings.
January 13, 2020
Create and manage a strategic marketing plan in collaboration with multiple business unit leaders and sales teams, with tactics that align to service lines and key growth areas.
February 04, 2020
Provide reports that measure performance, outlining top-of-the-funnel growth, multi-touch attribution, program cost and ROI, progress on planned initiatives and leadership satisfaction.
February 25, 2020
Develops the strategy, messaging and positioning for programs and campaigns, and collaborates with the digital marketing team and corporate communications and event marketing to implement integrated marketing and advertising campaigns that drive demand for vertical solutions.
March 04, 2020
Actively manage internal and external expectations through efficient and effective communication.
March 25, 2020
Collaborate with marketing and sales team colleagues and agency partners to build and execute integrated advertising, communications and promotional activities to achieve Commercial brand equity and financial targets.
May 09, 2020
Leading member of a cross-functional team in the development of a comprehensive, integrated go-to-market strategy for segment(s) including segment destination, target market definition, key message definition, metrics, customer service, budgeting, analysis and identification of best practices.
May 26, 2020