Web Content Specialist Salary in El Paso, TX

How much does a Web Content Specialist make in El Paso, TX?

As of April 01, 2025, the average annual salary for a Web Content Specialist in El Paso, TX is $54,242. Salary.com reports that pay typically ranges from $48,150 to $61,069, with most professionals earning between $42,603 and $67,284.

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Salary range for a Web Content Specialist

$48,150 to $61,069

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Web Content Specialist

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Job Openings for Web Content Specialist in El Paso, TX

What does a Web Content Specialist do?

Common responsibilities of a Web Content Specialist

Maintains and supports additions, changes and revisions - Assists in analyzing websites to improve the efficiency and effectiveness of all marketing endeavors.

November 21, 2022

Works with various departments to improve the look/feel of websites - Ensures compliance with brand guidelines - Assists in maintaining creative standards through efficient and effective work and careful quality control.

December 03, 2022

Understanding of Google analytics, as well as search engine optimization techniques in researching market trends in higher education.

January 24, 2023

Creates and implements online content, with A/B testing, enhances SEO, tracks google analytics, and aids in launching digital advertisements for marketing initiatives and digital community engagement for internal and external web platforms.

January 31, 2023

Tracks website traffic and user behavior and reports web analytics on a monthly basis, using appropriate analytics to ensure that content is driving traffic and engagement on the website.

February 03, 2023

Support each area's efforts to complete accessibility compliance audits by conducting reviews of websites, web-based applications and digital materials, using various methodologies including automated testing tools, manual assessments, and usability testing.

April 11, 2023

Develops content for the ENC website to ensure a constant stream of timely, relevant, and engaging news that reflects the ENC mission, student experience, and academic programs.

May 03, 2023

Provide web content management support, including updating content as requested by page owners, checking links, adding and deleting files, updating expiring pages, and resolving broken links and analyzing web analytics data available through the client's existing tools.

May 04, 2023

Review website analytics data and trends for insights into website usage and to inform potential optimizations to site architecture.

May 06, 2023

Assist in the procurement process by working collaboratively with potential vendors to review accessibility of products in consideration and current service providers to increase the accessibility of resources that do not meet accessibility standards.

May 19, 2023

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Web Content Specialist Salary By Experience Levels in El Paso, TX

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Web Content Specialist Salary By Level of Education in El Paso, TX

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Web Content Specialist in El Paso, TX

Average Base Salary

Core compensation

48150

61069

54242

Average Total Cash Compensation

Includes base and annual incentives

49436

62806

55137

What is the average salary for Web Content Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Web Content Specialist in El Paso, TX. The base salary for Web Content Specialist ranges from $48,150 to $61,069 with the average base salary of $54,242. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $49,436 to $62,806 with the average total cash compensation of $55,137.

View Average Salary for Web Content Specialist as table

	Average Salary	Average Salary Range
Base Salary	$54,242	$48,150 - $61,069
Bonus	$895	$1,286 - $1,737
Total Pay	$55,137	$49,436 - $62,806

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Web Content Specialist Salary Near El Paso, TX

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO El Paso, TX
CITY, STATE Sunland Park, NM	AVERAGE SALARY RANGE $48,150 - $61,069	COMPARE TO El Paso, TX 0%
CITY, STATE Las Cruces, NM	AVERAGE SALARY RANGE $47,901 - $60,753	COMPARE TO El Paso, TX
CITY, STATE Alamogordo, NM	AVERAGE SALARY RANGE $49,322 - $62,555	COMPARE TO El Paso, TX
CITY, STATE Roswell, NM	AVERAGE SALARY RANGE $48,493 - $61,503	COMPARE TO El Paso, TX
CITY, STATE Hobbs, NM	AVERAGE SALARY RANGE $48,918 - $62,043	COMPARE TO El Paso, TX
CITY, STATE Sierra Vista, AZ	AVERAGE SALARY RANGE $51,899 - $65,823	COMPARE TO El Paso, TX

See salaries for Web Content Specialist in locations close to El Paso, TX. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About El Paso, Texas

El Paso is located at the intersection of three states (Texas, New Mexico, and Chihuahua) and two countries (the U.S. and Mexico). It is the only major Texas city on Mountain Time. Ciudad Juarez used to be on Central Time, but both cities are now on Mountain Time. El Paso is closer to the capital cities of four other states - Phoenix, Arizona (345 miles away); Santa Fe, New Mexico, (273 miles away); Ciudad Chihuahua, Chihuahua, (218 miles away), and Hermosillo, Sonora (325 miles away) - than it is to the capital of its own state, Austin (528 miles away). It is closer to Los Angeles, California...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Web Content Specialist in El Paso, TX

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Web Content Specialist I	LOCATION El Paso, TX	MINIMUM SALARY $47,010	MAXIMUM SALARY $55,943
JOB TITLE Web Content Specialist IV	LOCATION El Paso, TX	MINIMUM SALARY $91,223	MAXIMUM SALARY $104,833
JOB TITLE Web Content Specialist II	LOCATION El Paso, TX	MINIMUM SALARY $54,643	MAXIMUM SALARY $68,313
JOB TITLE Web Content Specialist III	LOCATION El Paso, TX	MINIMUM SALARY $70,793	MAXIMUM SALARY $87,703
JOB TITLE Web Content Curation - Expert	LOCATION El Paso, TX	MINIMUM SALARY $91,210	MAXIMUM SALARY $104,820
JOB TITLE Web Content Analyst IV	LOCATION El Paso, TX	MINIMUM SALARY $91,290	MAXIMUM SALARY $104,890

The Web Content Specialist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in El Paso, TX that might be a good fit for the type of job and salary you are looking for.

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48150

61069

About El Paso, Texas El Paso is located at the intersection of three states (Texas, New Mexico, and Chihuahua) and two countries (the U.S. and Mexico). It is the only majo....More

El Paso, Texas area prices were up 1.2% from a year ago

Web Content Specialist Salary in popular cities: Houston, San Antonio, Dallas

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