Web Content Specialist Salary in Washington, DC

How much does a Web Content Specialist make in Washington, DC?

As of April 01, 2025, the average annual salary for a Web Content Specialist in Washington, DC is $68,968. Salary.com reports that pay typically ranges from $61,221 to $77,647, with most professionals earning between $54,169 and $85,549.

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Salary range for a Web Content Specialist

$61,221 to $77,647

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Web Content Specialist

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Job Openings for Web Content Specialist in Washington, DC

What does a Web Content Specialist do?

Common responsibilities of a Web Content Specialist

Maintains and supports additions, changes and revisions - Assists in analyzing websites to improve the efficiency and effectiveness of all marketing endeavors.

November 21, 2022

Works with various departments to improve the look/feel of websites - Ensures compliance with brand guidelines - Assists in maintaining creative standards through efficient and effective work and careful quality control.

December 03, 2022

Understanding of Google analytics, as well as search engine optimization techniques in researching market trends in higher education.

January 24, 2023

Creates and implements online content, with A/B testing, enhances SEO, tracks google analytics, and aids in launching digital advertisements for marketing initiatives and digital community engagement for internal and external web platforms.

January 31, 2023

Tracks website traffic and user behavior and reports web analytics on a monthly basis, using appropriate analytics to ensure that content is driving traffic and engagement on the website.

February 03, 2023

Support each area's efforts to complete accessibility compliance audits by conducting reviews of websites, web-based applications and digital materials, using various methodologies including automated testing tools, manual assessments, and usability testing.

April 11, 2023

Develops content for the ENC website to ensure a constant stream of timely, relevant, and engaging news that reflects the ENC mission, student experience, and academic programs.

May 03, 2023

Provide web content management support, including updating content as requested by page owners, checking links, adding and deleting files, updating expiring pages, and resolving broken links and analyzing web analytics data available through the client's existing tools.

May 04, 2023

Review website analytics data and trends for insights into website usage and to inform potential optimizations to site architecture.

May 06, 2023

Assist in the procurement process by working collaboratively with potential vendors to review accessibility of products in consideration and current service providers to increase the accessibility of resources that do not meet accessibility standards.

May 19, 2023

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Web Content Specialist Salary By Experience Levels in Washington, DC

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Web Content Specialist Salary By Level of Education in Washington, DC

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Web Content Specialist in Washington, DC

Average Base Salary

Core compensation

61221

77647

68968

Average Total Cash Compensation

Includes base and annual incentives

62856

79856

70105

What is the average salary for Web Content Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Web Content Specialist in Washington, DC. The base salary for Web Content Specialist ranges from $61,221 to $77,647 with the average base salary of $68,968. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $62,856 to $79,856 with the average total cash compensation of $70,105.

View Average Salary for Web Content Specialist as table

	Average Salary	Average Salary Range
Base Salary	$68,968	$61,221 - $77,647
Bonus	$1,137	$1,635 - $2,209
Total Pay	$70,105	$62,856 - $79,856

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Web Content Specialist Salary Near Washington, DC

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Washington, DC
CITY, STATE Arlington, VA	AVERAGE SALARY RANGE $61,221 - $77,647	COMPARE TO Washington, DC 0%
CITY, STATE Alexandria, VA	AVERAGE SALARY RANGE $61,221 - $77,647	COMPARE TO Washington, DC 0%
CITY, STATE Annandale, VA	AVERAGE SALARY RANGE $61,221 - $77,647	COMPARE TO Washington, DC 0%
CITY, STATE Bowie, MD	AVERAGE SALARY RANGE $61,094 - $77,486	COMPARE TO Washington, DC
CITY, STATE Bethesda, MD	AVERAGE SALARY RANGE $61,221 - $77,647	COMPARE TO Washington, DC 0%
CITY, STATE Silver Spring, MD	AVERAGE SALARY RANGE $61,221 - $77,647	COMPARE TO Washington, DC 0%

See salaries for Web Content Specialist in locations close to Washington, DC. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Washington, District of Columbia

Washington, D.C. is located in the mid-Atlantic region of the U.S. East Coast. Due to the District of Columbia retrocession, the city has a total area of 68.34 square miles (177.0 km2), of which 61.05 square miles (158.1 km2) is land and 7.29 square miles (18.9 km2) (10.67%) is water. The District is bordered by Montgomery County, Maryland to the northwest; Prince George's County, Maryland to the east; Arlington County, Virginia to the south; and Alexandria, Virginia to the west. The south bank of the Potomac River forms the District's border with Virginia and has two major tributaries: the An...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Web Content Specialist in Washington, DC

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Web Content Specialist I	LOCATION Washington, DC	MINIMUM SALARY $59,775	MAXIMUM SALARY $71,133
JOB TITLE Web Content Specialist IV	LOCATION Washington, DC	MINIMUM SALARY $115,993	MAXIMUM SALARY $133,283
JOB TITLE Web Content Specialist II	LOCATION Washington, DC	MINIMUM SALARY $69,473	MAXIMUM SALARY $86,853
JOB TITLE Web Content Specialist III	LOCATION Washington, DC	MINIMUM SALARY $90,003	MAXIMUM SALARY $111,513
JOB TITLE Web Content Curation - Expert	LOCATION Washington, DC	MINIMUM SALARY $115,980	MAXIMUM SALARY $133,270
JOB TITLE Web Content Analyst IV	LOCATION Washington, DC	MINIMUM SALARY $115,990	MAXIMUM SALARY $133,290

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61221

77647

About Washington, District of Columbia Washington, D.C. is located in the mid-Atlantic region of the U.S. East Coast. Due to the District of Columbia retrocession, the city has a total area....More

Washington, District of Columbia area prices were up 1.3% from a year ago

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