Alternate Job Titles: Digital Customer Acquisition Manager | Digital Metrics/Analytics Marketing Manager | Internet Marketing Manager
Manages a team of professionals responsible for digital marketing. Develops and delivers marketing strategies to attract customers to company website, online presence and promote online products or services. Designs and implements marketing campaigns to enhance influence of online products or services. Analyzes online statistics and marketing campaigns and identifies the best practice to optimize ...
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About Interactive Marketing
Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email, social media, and blogs.
Source: Wikipedia (as of 07/10/2019). Read more from Wikipedia
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