Plans and manages customer/consumer market research projects and data analysis. Analyzes results to provide insights to support product development, category management and sales initiatives. Utilizes a variety of methods including focus groups, surveys, competitor and industry research to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor's degree. ...
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Alternate Job Titles: Director of Consumer Insights
Develops and directs the customer/consumer insights strategy based on business goals. Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends and other significant data in statistical analysis. Designs and implements qualitative and quantitative research projects and methodologies used to measure customer perceptions and satisfaction. Interprets ...
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About Marketing Intelligence
'Marketing intelligence (MI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market. Marketing intelligence determines the intelligence needed, collects it by searching the environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, o...
Source: Wikipedia (as of 07/10/2019). Read more from Wikipedia
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