Alternate Job Titles: Advertising/Marketing Communications Manager | Manager of Advertising and Brand | Strategic Advertising Manager
Responsible for the development and implementation of the company's advertising strategy through various advertising media. Works with internal groups (ex. Sales, Marketing, Product Managers) to develop strategic advertising plan to produce effective promotional material and monitors campaign results. Initiates and manages discussions and sales with sponsors and agencies. Responsible for managing ...
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Alternate Job Titles: Digital Advertising Director | Director of Advertising and Brand | Internet Sales Director | Strategic Advertising Director
Plans and directs the organization's advertising strategy from a business, sales, and technical perspective. Develops budget and projections for advertising. Oversees discussions and sales with sponsors and agencies and negotiates agreements with outside sales representatives. Leads the development of sales materials including media kits. Requires a bachelor's degree. Typically reports to top mana...
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About Media Management
Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises. A uniform definition of the term media management does not yet exist, and "the field of media management in its present form is neither clearly defined nor cohesive." Notwithstanding this fact, among existing definitions there is a shared base ...
Source: Wikipedia (as of 07/10/2019). Read more from Wikipedia
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