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View salary and benefits informationDirects and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising ... view job details
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The Director of Advertising and Brand develops budget and projections for advertising. Plans and directs the organization's advertising strategy from a business, sales, and technical perspective. Being a Director of Advertising and Brand leads the development of sales materials including media kits. Oversees discussions and sales with sponsors and agencies and negotiates agreements with outside sales representatives. In addition, Director of Advertising and Brand requires a bachelor's degree. Typically reports to top management. The Director of Advertising and Brand manages a departmental sub-... view job details
The Strategic Advertising Director develops budget and projections for advertising. Plans and directs the organization's advertising strategy from a business, sales, and technical perspective. Being a Strategic Advertising Director leads the development of sales materials including media kits. Oversees discussions and sales with sponsors and agencies and negotiates agreements with outside sales representatives. In addition, Strategic Advertising Director requires a bachelor's degree. Typically reports to top management. The Strategic Advertising Director manages a departmental sub-function wit... view job details
Checks all art or photography to ensure factual accuracy, adequacy of selling message, creative effectiveness and compliance with vendor/co-op regulations before submitting to senior management for review and approval. Monitors projects to ensure established due dates are met. Creates all digital advertising tactics including website home/landing pages, banners, emails, mobile, tablet and new media used to generate store traffic and online sales. view job details
Companies
See how salaries can vary from company to companyThis is the global account for Rakuten Advertising, the leading global provider for marketing and advertising services and technology. Expect multilingual content. Rakuten Advertising is the leading global provider for marketing and advertising services and technology. Working with agencies and brands around the world, Rakuten Advertising brings together unique media inventory, a global affiliate network, advanced machine learning, and rich consumer insights to deliver experiences that increase brand awareness and marketing performance - while pushing the advertising industry forward... view company details
We want to laugh. We want to scream. Every time we click on something, whenever we open an email or change the channel, we want to be thrilled and amazed. People are hard-wired for curiosity. They expect to be entertained, now more than ever. Think of the marketplace like one big party. Your brand is one of the many guests. It's noisy, there's loud music and everyone's trying to make conversation. Looking around, there are those you want to spend time with and those you don't. They rub you the wrong way, they're close-talkers or worse, they're just plain boring. The ones you really remember? T... view company details
Skills
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Read from a library of articles offering advice for all aspects of your careerMaking Movies If you can name a movie director off the top of your head, chances are it's a member of the Hollywood elite who earns massive sums of money. Yet for every Steven Spielberg or James Cameron there are hordes of lesser-known artists, happily hammering away at their craft. There are all kinds of movie makers, just as there are all kinds of movies - major motion pictures, independent films, cable movies, documentaries, sitcoms, TV dramas, and more. Some directors make excellent livings while others just scrape by, hoping for a lucky break. In reality, making it as a director has much ... view article details
The Remains of the Day It's midnight on a crisp October night in New England, and Fred Skinner, funeral director at Levine Chapels in Brookline, Mass., is just getting in to the office. "I kid people that I work in a bloody environment," said Skinner. "But actually, my role is much more comparable to that of a butler in a large country home: I organize several different service providers to ensure that an event crucial to a large group of people goes smoothly." Those who experience the death of a loved one rely on Skinner not only for his compassion, but also for his ability to organize clergy... view article details
How does a college kid with no experience go from being a complete homer to drawing Homer (Simpson) professionally? For Brad Ableson, it was a little luck and a metric ton of hard work. Ableson, now 36, spent 15 years as an animator and storyboard artist for The Simpsons, the infamous animated TV sitcom that has been on the air for more than two decades. That means when Homer dishes out his patented 'Why you little---' and starts to throttle his mischievous son Bart, there's a good chance it was Ableson who came up with the angle, the actions and everything else that brings the characters to ... view article details
Of Love and Money When we checked out our site statistics on Tuesday morning, we couldn't figure out why a bunch of random job searches spiked the night before. The reason? Monday night was ABC's 9th season premiere of The Bachelorette.For those unfamiliar with the show, 25 men compete for the heart of one woman -- this year it's 27-year-old Desiree Hartsock. Each week at the end of the telecast, she gives roses to the men she likes and sends the rest packing. That continues until she chooses one of the original 25 and they (theoretically) live happily ever after.So what does a realit... view article details
Let’s face it. People get to a point in their careers when they want to see more dollar signs. If your chosen profession isn’t paying as handsomely as you’d like, it might be time to consider a career change. This kind of professional shift typically means going back to school, but the return on investment may be worth your time. Based on Salary.com data, we've provided 10 jobs that tend to pay out over $75,000. We’ve also included job descriptions for each one so you can start to evaluate whether a career change may be right for you. 1) Web Software Developer: $78,653 A Web Software Develop... view article details