How much does a Digital Marketing Analyst IV make in Houston, TX? The average Digital Marketing Analyst IV salary in Houston, TX is $124,996 as of May 28, 2024, but the range typically falls between $111,876 and $138,710. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Digital Marketing Analyst IV Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Digital Marketing Analyst IV Salary $99,930 Houston,TX May 28, 2024
25th Percentile Digital Marketing Analyst IV Salary $111,876 Houston,TX May 28, 2024
50th Percentile Digital Marketing Analyst IV Salary $124,996 Houston,TX May 28, 2024
75th Percentile Digital Marketing Analyst IV Salary $138,710 Houston,TX May 28, 2024
90th Percentile Digital Marketing Analyst IV Salary $151,195 Houston,TX May 28, 2024
25% $111,876 10% $99,930 90% $151,195 75% $138,710 $124,996 50%(Median) Didn’t find job title? Click
Change Search Criteria

Job Description for Digital Marketing Analyst IV

Digital Marketing Analyst IV supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst IV develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst IV collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Digital Marketing Analyst IV typically requires 7+ years of related experience. (Copyright 2024 Salary.com)... View full job description

Employers: Job Description Management Tool

See user submitted job responsibilities for Digital Marketing Analyst IV.

Salary.com job board provides millions of Digital Marketing Analyst IV information for you to search for. Click on search button below to see Digital Marketing Analyst IV job openings or enter a new job title here.

Job Openings for Digital Marketing Analyst IV in Houston, TX
  • We are currently looking for a Senior Digital Marketing Analyst to join our client services team. Ranked as one of the Best Companies to work for in Fort W...
    - 4 Days Ago
  • PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters me...
    - 4 Days Ago
  • Job Title: Digital Marketing Analyst (Contract) - Job#4196. Location: Remote. Job Description: Our client, an eCommerce startup backed by a major media con...
    - 3 Days Ago
  • Digital Marketing Business Analyst. Employment Type: Full Time. Date Posted: 11/30/2023. Location: Remote. Pay Range: Negotiable. Job Number: JO-2311-2314....
    - 4 Days Ago
  • At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real e...
    - 3 Days Ago

Career Path for Digital Marketing Analyst IV

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Digital Marketing Analyst IV, the first career path typically starts with a Digital Marketing Supervisor position, and then progresses to Digital Marketing Manager.

Additionally, the second career path typically progresses to Media Director.

Not the job you're looking for? Search more salaries here:
See if your skills match up? Check skills for Digital Marketing Analyst IV

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst

Digital Marketing Analyst IV salary varies from city to city. Compared with national average salary of Digital Marketing Analyst IV, the highest Digital Marketing Analyst IV salary is in San Francisco, CA, where the Digital Marketing Analyst IV salary is 25.0% above. The lowest Digital Marketing Analyst IV salary is in Miami, FL, where the Digital Marketing Analyst IV salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Digital Marketing Analyst IV, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
111876
138710
124996

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
118420
151986
134756
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Analyst IV in Houston, TX. The base salary for Digital Marketing Analyst IV ranges from $111,876 to $138,710 with the average base salary of $124,996. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $118,420 to $151,986 with the average total cash compensation of $134,756.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

111876
138710

 

Step 3 of 3

How much should you be paid?

About Houston, Texas    Houston is located 165 miles (266 km) east of Austin, 88 miles (142 km) west of the Louisiana border, and 250 miles (400 km) south of Dallas. The city....More

Houston, Texas  area prices were up 2.3% from a year ago    View the Cost of Living in Houston, Texas

Digital Marketing Analyst IV Salary in popular cities: San AntonioDallasAustin

Skills associated with Digital Marketing Analyst IV: Content Development, Marketing Analytics, Keyword Research, Campaign Management ...More

Recently searched related titles: Senior Digital Marketing Specialist

Jobs with a similar salary range to Digital Marketing Analyst IV : Conversion Specialist

Salary estimation for Digital Marketing Analyst IV at companies like : Smokey Island Grille, Driver for 20th, Westcor National Title Insurance Co